2024 Macro Trend Brochure | Page 14

85 % of meat consumers consider at least one of the four areas of health , animal welfare , plant , or social responsibility , when buying meat and poultry .

THE REAL DEAL

“ The real deal ” is a rejection of substitute ingredients and substandard flavor that epitomized previous food trends . Rather than limiting indulgences or foods that can be perceived as less healthy , the consumer mindset will shift to a search for quality ingredients that include real dairy , real sweeteners , and quality meats and cheeses . Authenticity and genuine indulgence are central to the trend and poised for further growth .
WE HELP MAKE STORES WORTH LEAVING HOME FOR . ™
Let the KeHE Fresh Marketplace help you stock your
displays with more than 9,500 SKUs from our curated cheese selection .
CREATE BEAUTIFUL DESSERT AND CONFECTION DISPLAYS FEATURING REAL SWEETENER INGREDIENTS !
A focus on top-tier quality ingredients can elevate flavor without changing the flavor profiles consumers already love .
USDA ECONOMIC RESEARCH SERVICE
Increased nutritional information has led American consumers to increase diet quality and consumption of whole grains , fiber , and fruit .
PROGRESSIVE GROCER : CONSUMERS DEMAND TRANSPARENCY IN PROTEIN

85 % of meat consumers consider at least one of the four areas of health , animal welfare , plant , or social responsibility , when buying meat and poultry .

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