THE CURRENT NATURAL CONSUMER
Mintel Social Media Analysis : Consumers believe both organic and natural products are healthy .
Put your organic and natural products on prominent display !
The gap between mainstream and natural consumers is narrowing with more consumers swapping conventional products for natural alternatives . Current natural consumers are those who are college-educated , married , middle class , child-free , and live in urban communities . Shopping has moved toward products that offer plant-based and protein-rich options driven by concerns about the environmental impact of animal agriculture , animal welfare , and personal health .
OFFER BULK ITEMS :
Consumers are increasingly looking for cost-effective options , such as buying in multipacks , which reduces per-unit costs that are on the rise .
NATURAL SWEETENERS SHOW GROWTH POTENTIAL !
Aspartame on slow decline
58 % of US consumers think artificial sweeteners have an unappealing aftertaste .
56 % want sweeteners that provide other nutritional benefits .
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Sources : Mintel
TOFU , TEMPEH , AND PLANT-BASED MEAT ALTERNATIVES ARE GAINING POPULARITY .
Showcase your plant-based offerings and break the ice with unique ideas so your shoppers know how to use them !
MINTEL ’ S COFFEE BUZZ : DOING GOOD = FEELING GOOD
Taste Remains Key , But Sustainability Also Important