2024 KeHE Publication and digital media information guide | Page 4

2024 KEHE INFORMATIONAL GUIDE - SOCIAL MEDIA & SALES / RETAILER COMMUNICATIONS

Digital Media Price Description Target Audience Frequency
Available Per Month
Advertisement Performance Content Needed Example
Social Media Feature Facebook $ 1,200 Featured in-feed post on KeHE ' s Facebook page
Over 4,300 KeHE Facebook followers ( buyers , employees , and thought leaders )
Monthly
2
Platform Performance : growing
90 % YOY ; 619K total impressions
Brand to provide PNG graphic 940x788 px and caption less than 8,000 characters
Facebook Ad
Social Media Feature Instagram $ 1,200 Featured in-feed post on KeHE ' s Instagram page
Over 5,700 KeHE Instagram followers ( buyers , employees , and thought leaders )
Monthly
2
Platform Performance : growing
49 % YOY ; 298K total impressions
Brand to provide PNG graphic 1080x 1080 px and caption less than 2,200 characters
Instagram Ad
Social Media Feature LinkedIn $ 1,600 Featured in-feed post on KeHE ' s LinkedIn page
Over 40,000 KeHE LinkedIn followers ( buyers , employees , and thought leaders )
Monthly
2
Platform Performance : growing 6 %
YOY ; 903K total impressions
Brand to provide PNG graphic 940x788 px and caption less than 3,000 characters
LinkedIn Ad
KeHE Website OnTrend Blog $ 1,000 Feature in KeHE ' s highly viewed blog Buyers , employees , and thought leaders Monthly 1
Average Monthly Views : 12,600
Brand to provide PNG graphic ( transparent product or lifestyle picture ) and caption less than 200 characters
Blog Ad
KeHE Website Banner Ad $ 2,750
An exclusive KeHE . com website banner ad linking directly to a brand ' s website
Buyers , employees , and thought leaders Monthly 1
Average Monthly Views : 42,000
Brand to provide PNG graphic 1200 x 300 px and link to website
KeHE Website Logo Ad $ 300 A featured logo on KeHE ' s website , KeHE . com Buyers , employees , and thought leaders Monthly 4 Average Monthly Views : 3,400
Brand to provide PNG graphic 500 x 500 px and link to website
Retailer Connections Newsletter - Banner Ad
$ 2,100
Email banner advertisement featured in KeHE ' s monthly newsletter to its retail partners
Over 8,000 KeHE retail partners and KeHE sales ( ALL CHANNELS & REGIONS )
Monthly 2
Platform Performance : average open rate 35 % ( National Average 21.5 %); average clicks 3 % ( 3x national average )
Brand to provide PNG graphic banner 1200 x 300 px and links to website or sell sheet attachments
Email Banner Ad
Retailer Connections Newsletter - Dedicated Email
$ 5,250 A stand-alone brand email to KeHE ' s retail partners
Over 8,000 KeHE retail partners and KeHE sales ( ALL CHANNELS & REGIONS )
Monthly 1
Platform Performance : average open rate 36 % ( National Average 21.5 %); average clicks 2 % ( 2x national average )
Brand to provide PNG images , text no more than 500 characters , and links to website or sell sheet attachments
Dedicated Email Ad
Retailer Connections Webinar - Commercial
$ 1,100
A live commercial played at the start of KeHE ' s monthly retailer webinar
KeHE Retail Partners and KeHE Sales Team ( ALL CHANNELS & REGIONS )
Monthly
1
Platform Performance : over 900
registered
Brand to provide MP4 video no longer than 1- 2 minutes Commercial Feature Ad
Sales Connections Newsletter Banner Ad $ 2,100 Exclusive Banner ad in Sales monthly newsletter
KeHE Sales Representatives ( ALL CHANNELS & REGIONS )
Monthly
1
Platform Performance : over 900
registered
Brand to provide PNG graphic banner 1200 x 300 px and links to website or sell sheet attachments
New opportunity ; no example available
Social Media Creative Fee $ 300 Contact ads @ kehe . com