Primary publication to reach Independent retailers Servicing DC 1 , 12 , 16 , 18 , 19 , 25 , 27 , 33 , 41 ( 7.14.23 DC12 added starting August 2023 ) |
All Independent Retailers |
Monthly |
KeHE CONNECT ®, KeHE CONNECT RetailerTM , Digital Mailing List . Promotional Listing supplemental publication sent directly to KeHE retailers . |
Reaches 20K Store Locations . 13K Total Readers , 3M Total Page Views . Average Open Rate : 38 % ( National Average 21.5 %) |
Case Stack Tier Deal ( former Case Stack Ad ) |
$ 2,200 |
National deal enhancer for Independents to encourage display and TPR activity . Requires additional MCB ; supplier sets case stack parameters . KeHE contribution starts at 20 % for Best / Better / New Brand category with no more than 50 % off total deal to the retailer . Case Stack Tier Deals are submitted by Brand and are for open stock items only . CANNOT FEATURE SAME ITEMS AS FEATURED DEAL IN SAME MONTH . |
20 % total supplier deal = 5 % KeHE contribution ; 25 % total supplier deal = 10 % KeHE contribution ; 35 % total supplier deal = 15 % KeHE contribution with no more than 50 % to the retailer ( ie supplier deal of 37 % will receive 13 % KeHE for a total of 50 % to the retailer )
Yes , Minimum 20 % Total of Book deal plus additional MCB required . 7.14.23 added MCB fee waived . For example , 15 % OI plus 5 % MCB , MCB fee will be waived on these items
Product Images will be pulled from IXONE . $ 100 / Item Creative charge to source elsewhere
None to participate , but must be Best / Better / New / DIVERSEtrade / CAREtrade ® / KeHE elevate™ to receive KeHE funding
|
Average Sales Lift 2X normal movement |
Digital Brand Ad with Video Enhancer Full Page |
$ 4,500 |
Bring your Brand Ad to life with your video story featured with prime location at front of publication . Cost includes Brand ad . Average book open rate 2 times higher than industry standard , avg click rate1.5 times higher industry standard . |
No |
No but highly recommended |
Ad Artwork and Video ( Vimeo or You Tube ) to ads @ kehe . com |
None |
16K Video Plays |
Digital Half Page Brand Ad with Video Enhancer Full Page |
$ 3,500 |
Bring your Half Brand Ad to life with your video story featured with prime location at front of publication . Cost includes Brand ad . Average book open rate 2 times higher than industry standard , avg click rate1.5 times higher industry standard . |
No |
No but highly recommended |
Ad Artwork and Video ( Vimeo or You Tube ) to ads @ kehe . com |
None |
16K Video Plays |
Digital Email Campaign $ 2,200 |
Additional Ad purchase recommended which will be included within email campaign sent directly to retailers . If no ad is purchased , email will link to supplier ' s website . Sent to over 6,000 independents . Limited to 15 Brands |
No additional funding beyond any funding already added as listed above |
No but highly recommended |
Ad artwork or website address ( if no ad purchased ) |
None |
13K Total Readers ; 40 % Average Open Rate ( National Average 21.5 %) |
KeHE ’ s virtual Guidebook is a retailer ’ s key to the show and is also to non-show participant retailers . The Guidebook features the On Trend ® Award Winners , trend articles , the New Product Showcase , and more ! |
Retailer Show Attendees & Independent Retailers |
2x / Year to correspond with the KeHE Summer and Holiday Shows |
Yes , KeHE CONNECT ®, KeHE CONNECT Retailer™ , Mailing List |
Reaches 20K Store Locations . 13K Total Readers , 3M Total Page Views . Average Open Rate : 42 % ( National Average 21.5 %) |
Digital Brand Ad with Video Enhancer Full Page |
$ 4,500 |
Bring your Brand Ad to life with your video story featured with prime location at front of publication . Cost includes Brand ad . Average book open rate 2 times higher than industry standard , avg click rate1.5 times higher industry standard . |
No |
No but highly recommended |
Ad Artwork and Video ( Vimeo or You Tube ) |
None |
35K Video Plays |
Digital Email Campaign $ 2,200 |
Additional Ad purchase recommended which will be included within email campaign sent directly to retailers . If no ad is purchased , email will link to supplier ' s website . Sent to over 6,000 independents . Limited to 15 Brands |
No |
No but highly recommended |
Ad artwork for Ad requested or website address if no add purchased |
None |
13K Total Readers ; 40 % Average Open Rate ( National Average 21.5 %) |
Regional Spotlight |
Program Fee |
$ 175 / Brand / DC
Advance release 75 + days before promotion month encourages retailer pre-orders and AOM / inventory support • Deals remain open through the end of the feature promotion month for re-orders and last-minute promo opportunities • 4 Spotlight monthly programs are active at any time to cover your retailers needs from pre-order to ship next
|
No |
Yes |
Product Images will be pulled from IXONE . $ 100 / Item Creative charge to source elsewhere
None , but priority to Best / Better / New Brand categories
|
New in 2024 |