2024 KeHE Holiday Trends | Page 64

COZY COMFORT
With a growing shift amongst consumers to be more mindful about the products they buy and foods they put in their body , many are shifting to purchase foods that offer sustainable claims and healthy ingredients . Gen Z and Millennials are looking for wholesome , nutrient-dense ingredients this winter . This holiday , purchasing revolves around clean ingredients and unique flavor profiles the whole family will love . Retailers should work towards promoting their sustainability initiatives to attract shoppers . This can be done by offering tips or ideas on how to eat more sustainably or focusing on bulk refill products in seasonal displays .
Perfect for keeping winter chill at bay is the assortment from New @ KeHE supplier , 18 Chestnuts . With super clean , premium shelf stable soups in exciting and innovative flavor profiles , there is sure to be something for everyone .

FAST FACTS

81 % of consumers say brands should do more to minimize foods waste
56 % of shoppers aged 18-34 are willing to pay more for sustainably sourced foods
40 % of Gen Z and Millennials emphasize the importance of taking care of their whole self
Source : Mintel
64 KeHE Holiday Show & Trends | October - December 2024