COLORS
PRIMARY
The KeHE ® core colors are anchored by blue , yellow and green — the color palette expands and establishes a memorable KeHE look .
ATTENTION FOCUSED : Utilize color as a means of highlighting what is important on the page , while also keeping in mind the hierarchy of the page .
PRINTED MATERIALS : Specify PMS or CMYK colors
WEB AND DIGITAL MATERIALS : Specify HEX or RGB colors
DO NOT overwhelm the user with too much color .
BLUE
YELLOW
GREEN
PMS : 7455C RGB : 52 / 98 / 174 CMYK : 86 / 66 / 0 / 0 HEX : # 3262AE
PMS : 116 C RGB : 255 / 221 / 0 CMYK : 0 / 10 / 98 / 0 HEX : # FFCD00
PMS : 354 C RGB : 0 / 174 / 79 CMYK : 85 / 0 / 98 / 0 HEX : # 00AE4F
15 2024 KeHE Style Guide