PRINT OPPORTUNITIES
Spring & Fall Directions Magazine
National Cattlemen ’ s Beef Association
The trusted leader and definitive voice of the U . S . cattle and beef industry .
2023 DIRECTIONS
THE OFFICIAL PUBLICATION OF NCBA
The semi-annual National Cattlemen Directions magazine serves as a reference publications for the cattle industry . The Fall edition offers an in-depth review of NCBA and its activities , a state-of-the-beef industry report , feature-length editorial and the popular CattleFax segment rankings and statistics . The Spring edition features management and industry education articles .
• Frequency : Semi-Annual Magazine
• Circulation : 25,000 +
• Pass-through readership : 45,000
• Audience : NCBA producer members , corporate members , state affiliates , members of Congress and industry stakeholders
NCBA . org
2023-2024 Production Schedule
Edition
Materials Deadline Spring 2024 March 12 , 2024
Fall 2024 August 30 , 2024
NEW DIGITAL FEATURE !! Your ads will now feature your company website linked as a pop up when you advertise in our publications . Reach out to your relationship manager for more details about all our digital options available for purchase !
Size
Advertising Rates and Sizes Cost
Quarter page |
$ 2,500 |
Half page |
$ 3,500 |
Full Page |
$ 5,000 |
Inside front or inside back cover |
$ 6,000 |
Outside back cover |
$ 8,500 |
Center spread |
$ 9,900 |
Publication Wrap |
* Request Pricing |
Promotional Insert |
* Request Pricing |
Production Services |
* Request Pricing |
Full page
( with bleed )
Publications Specs & Guidelines
Center spread ( with bleed )
Half page
( NO bleed )
Quarter page ( NO bleed )
|
|
|
|
Ad Space |
|
|
|
|
Final Trim |
|
|
|
|
Safety Margin |
|
|
|
|
Bleed |
Trimmed document size : 8.375 ”( w ) x 10.875 ”( h ) . 375 ” safety margin . 125 ” bleed Final size w / bleed : 8.625 ” x11.125 ” |
Trimmed document size : 16.75 ”( w ) x 10.875 ”( h ) . 375 ” safety margin . 125 ” bleed Final size w / bleed : 17.25 ” x11.375 ”
* Do not have any text in gutter area .
|
Vertical 3.8 ”( w ) x 10.14 ”( h ) Horizontal 7.6325 ”( w ) x 5 ”( h )
8
|
Vertical : 3.725 ”( w ) x 4.975 ”( h ) Horizontal : 7.625 ”( w ) x 1.975 ”( h ) |
ART REQUIREMENTS :
• Make sure all text is within the live area
• Outline all fonts ( convert to object )
• Use high resolution photography
• Final pdf file must be 300 dpi minimum
|