PUBLICATION ADVERTISING
FEATURED DEAL ( FORMERLY CRAZY GOOD TM DEAL ):
Most popular advertising option in the KeHE Promotional Buying Guide publication . Brand / category must be Best / Better / New to participate and receive KeHE contribution . Minimum supplier deal of 20 % with no more than 50 % final deal to the retailer .
Product images shown in a Featured Deal must be within IX-ONE to appear in the KeHE Promotional Buying Guide . Contact Ads @ KeHE . com for Creative Services fee for image sourcing .
CASE STACK TIER DEAL ( FORMERLY CASE STACK AD ):
National deal enhancer exclusive to the List Less Independent Retailers to encourage display and TPR activity . Requires additional MCB ; supplier sets case stack parameters . KeHE contribution for Best / Better / New Brand category with no more than 50 % off total deal to the retailer .
Product images shown in a Case Stack Tier Deal must be within IX-ONE to appear in the KeHE Promotional Buying Guide . Contact Ads @ KeHE . com for Creative Services fee for image sourcing .
FEATURED DEALS & CASE STACK TIER DEALS WILL ALSO BE FEATURED IN KEHE CONNECT RETAILER TM EVENT
8 | Advertising Overview
These advertising options with any associated promotions must be entered in KeHE CONNECT ® by the deadline noted on the 2024 Promotional Calendar .