2024-2025 Media Kit | Page 7

National Cattlemen ’ s Beef Association

FEBRUARY 2025 | Vol . 41 , No . 4 | NCBA . org

BUCK WEHRBEIN : A LIFE STEEPED IN CATTLE AND COMMUNITY

Born and raised on a small farm in eastern Nebraska , 2025 NCBA President , Buck Wehrbein , was raised around cattle , hogs and chickens , with both sides of his family steeped in a strong agricultural tradition . Wehrbein credits these formative years with instilling in him a passion for cattle and a deep respect for the agricultural way of life .

However , like many young producers today , Wehrbein ’ s family farm didn ’ t have a clear path for full-time employment . He worked in construction for a short time before he and his wife , Sandy , moved to Amarillo , Texas , where he started working in feedyards , a path that would shape his future .

Now , more than four decades later , he is set to take the helm of NCBA as president of the association . Though he may have new responsibilities , his focus has never wavered from the importance of cattle care and its role in ensuring a high-quality product for the consumer and a deep appreciation for all the people he ’ s met along the way .

“ I can ’ t imagine having done anything but this for on TCFA ’ s board of directors . That opportunity , combined these last 45 years . I ’ ve enjoyed every day , and I think being part with mentorship from industry veterans , shaped Wehrbein ’ s of the cattle business was a natural fit for me . These markets can understanding of association work and the importance of tear your head off and these animals can make you drink your bath collaboration . He remains a passionate advocate for the cattle water but that ’ s just part of the deal ,” he said . “ Checking cattle has business , the role of associations , and opening doors for young never gotten old for me . One of the cool things about working at producers interested in leadership . a feedlot is , in a position like mine , I can always come out here and Reflecting on his path , Wehrbein shared , “ Everybody needs look at livestock and get away . Well , with cell phones you don ’ t get someone to encourage them to get involved . For me , it was people away , but kind of .” like Jay O ’ Brien , Charlie Ball , Richard McDonald , Ross Wilson and

His journey to leadership and advocacy began in 1992 as the others who saw the potential in me and guided me along the way .” Texas Cattle Feeders Association ’ s ( TCFA ) nominee to participate After moving back to Nebraska , Wehrbein took the reins at in NCBA ’ s Young Cattlemen ’ s Conference which led to a position Mead Cattle Company , where he has overseen operations for

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VALUE OF A MENTOR | PG . 8

Cody Glenn and Kelley Sheiss had leaders who changed the course of their careers in the cattle industry .

ESAP REGION WINNERS | PG . 10

These regional winners exemplify outstanding stewardship practices and cattle care .

POLICY SCORECARD | PG . 14

Looking back at 2024 , reflect on the progress NCBA made in Washington , D . C ., to defend cattle producers .

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