2024-2025 Media Kit | Page 6

National Cattlemen Publication

National Cattlemen ’ s Beef Association

MARCH 2024 | Vol . 40 , No . 5 | NCBA . org

GET TO KNOW YOUR 2024-2025 NCBA OFFICERS

and public lands with state and federal grazing leases . Eisele understands the delicate balance of protecting private property rights and maintaining access to public lands while increasing numbers of people want to experience the beauty of the West . The King Ranch was recognized in 2015 for the Leopold Conservation Award and Wyoming Stock Growers Environmental Stewardship Award .

Both Eisele ’ s parents came from ranching families , but he built most of their livestock business from scratch starting with four cows and as a young person who had little capital . If Eisele ’ s family and the ranch were going to survive and thrive , he needed guidance and support from his state and national associations and fellow producers . This drives him as NCBA president , wanting to open as many opportunities as possible

2024 NCBA officer team from L to R : Todd Wilkinson , past president ; Mark Eisele , president ; Skye for people who want to participate and Krebs , Policy Division vice chair ; Dan Gattis , Federation Division chair ; Buck Wehrbein , presidentelect ; Nancy Jackson , Federation Division vice chair ; Gene Copenhaver , vice president ; Brad

Eisele served as the 51st Wyoming Stock

succeed in this business .

Hastings , treasurer ; Kim Brackett , Policy Division chair Growers Association president and has

The 2024 NCBA officer team was approved by the NCBA Board been heavily involved in NCBA since 2009 of Directors and took office at the end of this year ’ s CattleCon . when he sat on the Board of Directors before serving on the

Mark Eisele - President

Animal Health and Well-Being Committee . Since then , Eisele has been involved with the Nominating Committee , Public Lands

Eisele lives in Cheyenne , Wyoming . He and his Council ( PLC ), ESAP and Political Action Committee . wife , Trudy , their son , and two daughters run Red Eisele and Trudy have been married for more than 40 years and Black Angus cow-calf pairs , retained yearlings and have three adult children - Colton , Kendall , and Kaycee . that sell into branded programs , and a custom

Together , they work the family operation , enjoy outdoor haying operation on the historic King Ranch . recreation , hunting , and volunteering for organizations .

The ranch runs cattle on both privately owned

Continued on page 7 COMMON WELFARE QUESTIONS | PG . 8

Three cattle operations share the questions they receive about animal welfare and how they respond .

FARM BILL FOCUS | PG . 10 One of the main policy priorities for NCBA in 2024 is the Farm Bill .

BEST OF BEEF | PG . 12

Beef producers who advocate and represent the industry with pride were recognized last month .

The National Cattlemen is the official publication of NCBA and is distributed the first week of every month to all NCBA members . Each issue focuses on NCBA industry news as well as features on current topics that are relevant to the beef industry .

• Frequency : 10 issues per year

• Circulation : 25,000 +

• Pass-through readership : 45,000

• Audience : NCBA producer members , corporate members , state affiliates , members of Congress and industry stakeholders

2025 2024

2024-2025 Production Schedule and Editorial Features

Edition Editorial Features Materials Deadline Print Date July Natural Disasters ( drought , storms , wildfire , flood , etc ) 6-11 6-24

September Setting Standards for Animal Health & Wellbeing 8-12 8-21

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6 of NCBA members prefer to receive NCBA information through National Cattlemen .