AI Equipment 33 %

All-Terrain Vehicle 30 %

Chutes 25 % Electronic ID Tags 32 %

Animal Health Products 96 %

Bagged or Bulk Feed 89 %

Feed Supplements / Trace Minerals 96 % Fencing Supplies 86 %

NCBA members manage nearly 10 million head of beef cattle

Livestock Insurance 40 %

Livestock Equipment 48 %

Livestock Trailer 26 % Livestock Watering Tanks / Systems 54 %

Pickup Truck 41 %

Scales 13 % Skid Steer 19 %

Skid Steer Attachments 41 % Steel Farm Building 27 %

of NCBA members say they are more likely to purchase from a company that supports NCBA

Tires for Farm Equipment 80 %

Tractor 32 % UTV or Side-by Side 40 %

3

* Data in this document is provided by the 2023 Luce Research & Marketing Study , and NCBA ’ s social media and Google analytics .