2023 Sport & Outdoor | Page 209

PROVEN BY THE MOUNTAINS
Weather shapes and challenges us , gifts us the moments in which we experience urselves most intensely . No matter the weather we ’ re faced with , our weatherproof DRY SERIES ensures we ’ re 100 % ready to go in all conditions , even without a rain cover – and 100 % PFC free .
VERSATILE . LIKE THE MOUNTAIN .
We are challenged by constantly changing conditions – and the same applies to our clothing . No matter the weather , no matter the terrain : Our WESTALPEN line is the answer to all the demands the mountain can throw at us .
USING SUSTAINABLE INNOVATION
PRESERVE THE LAST WILDERNESS
The destruction of one of the oldest , most uniquely diverse rainforests in the world in the home of our merino farmers moves us - and affects us all . With two exclusive TARKINE
STYLES , we want to do our little part in saving one of the last wild places on earth .
Our passion for the mountains drives us to take new paths when designing functional and sustainable products and processes . When it comes to technical innovation , we have been one of the outdoor industry ’ s leading brands since our foundation in 1980 . From the outset , the issue of durability has also been a decisive factor in the development of our products . This approach will now be strengthened through our Second Life efforts and initiatives .
GOAL : MOUNTAIN SECOND LIFE
Durability and reparability have a significant influence upon the sustainability of a product and are , therefore , of particular importance to us . Our Second Life strategy focuses upon the best possible use and care of our products , further optimization of reparability and the development of solutions that will facilitate and simplify the recycling of used products .