2023 Sport & Outdoor | Page 122

122 Ultimate Nordic
PAIN-FREE RUNNING FOR A LIFETIME -Based on 40 years technology advantage . The brand Joe Nimble ® was founded 10 years ago . The design concept is based on the principle of toefreedom ®, which provides the wearer with increased stability by providing additional space for the big toe to anchor , stabilize and control the foot . The rest of the body can relax , move efficiently and avoid overuse and unnatural stresses on joints and muscles . Since its founding in 1982 , parent company BÄR Shoes has been looking at how the concept of toefreedom ®, integrated in the shoe-last design , increases stability of the foot in motion .
Managing Director Sebastian Bär has a mission : to enable pain-free running possible for a lifetime . Together with biomechanist Lee Saxby and other world-renowned peers in running technology and footwear science , Sebastian has developed a revolutionary shoe design for maximum stability and pain-free running based on its core toefreedom ® philosophy . The range currently includes performance running shoes , such as marathon , road , trail , after running shoe for a better recovery , gym shoes and an offer of lifestyle shoes . For its commitment to foot health , Joe Nimble ® has been awarded the Red Dot Award , the German Design Award Special Mention and Top Innovator , among others .
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