2023 Publication and Digital Media Selling Guide | Page 4

2023 KEHE SELLING GUIDE - SOCIAL MEDIA & RETAILER COMMUNICATIONS

Digital Media Price Description Target Audience Frequency
Available Per Month
Advertisement Performance Content Needed Example
Social Media Feature Facebook $ 1,000 Featured in-feed post on KeHE ' s Facebook page .
Nearly 4,000 KeHE Facebook followers ( buyers , employees , and thought leaders )
Monthly 2
Average Ad Performance : Nearly 1,000 impressions ; 18 engagements Platform Performance : growing 12 % YOY ; 325k total impressions
Brand to provide PNG graphic 940x788 px and caption less than 8,000 characters
Facebook Ad
Social Media Feature Instagram $ 1,000 Featured in-feed post on KeHE ' s Instagram page .
Nearly 5,000 KeHE Instagram followers ( buyers , employees , and thought leaders )
Monthly 2
Average Ad Performance : 600 + impressions ; 48 engagements Platform Performance : growing 24 % YOY ; 200k total impressions
Brand to provide PNG graphic 1080x 1080 px and caption less than 2,200 characters
Instagram Ad
Social Media Feature Twitter $ 1,000 Featured in-feed post on KeHE ' s Twitter page .
Over 1,300 KeHE Twitter follwers ( buyers , employees , and thought leaders )
Monthly 2
Average Ad Performance : 2600 + impressions ; 15 engagements Platform Performance : growing 8 % YOY ; 140k total impressions
Brand to provide PNG graphic 1600x 900 px and caption less than 280 characters
Twitter Ad
Social Media Feature LinkedIn $ 1,500 Featured in-feed post on KeHE ' s LinkedIn page .
Nearly 34,000 KeHE LinkedIn followers ( buyers , employees , and thought leaders )
Monthly 2
Average Ad Performance : 2,600 + impressions ; 71 engagements Platform Performance : growing 21 % YOY ; 849k total impressions
Brand to provide PNG graphic 940x788 px and caption less than 3,000 characters
LinkedIn Ad
KeHe Website OnTrend Blog $ 750 Feature in KeHE ' s highly viewed blog .
Nearly 9,000 monthly views ( buyers , employees , and thought leaders )
Monthly 1
Average Ad Performance : no data available Platform Performance : average time spent 1:33 ; nearly 9,000 monthly views
Brand to provide PNG graphic ( transparent product or lifestyle picture ) and caption less than 200 characters
Blog Ad
KeHE Website Banner Ad $ 2,500
An exclusive KeHE . com website banner ad linking directly to a brand ' s website .
Over 54,000 monthly visitors ( buyers , employees , and thought leaders )
Monthly 1
Average Ad Performance : no data available Platform Performance : 54,000 visits per month
Brand to provide PNG graphic 1200 x 300 px and link to website
New opportunity ; no example available
KeHE Website Logo AD $ 300 A featured logo on KeHE ' s website , KeHE . com .
Over 54,000 monthly visitors ( buyers , employees , and thought leaders )
Monthly 4
Average Ad Performance : no data available Platform Performance : 54,000 visits per month
Brand to provide PNG graphic 500 x 500 px and link to website
New opportunity ; no example available
Retailer Connections Newsletter - Banner Ad
$ 2,000
Email banner advertisement featured in KeHE ' s monthly newsletter to its retail partners .
Over 7,000 KeHE retail partners and KeHE sales ( ALL CHANNELS & REGIONS )
Monthly 2
Average Ad Performance : no data available Platform Performance : average open rate 34 %; average clicks 3 %
Brand to provide PNG graphic banner 1200 x 300 px and links to website or sell sheet attachments
Email Banner Ad
Retailer Connections Newsletter - Dedicated Email
$ 5,000 A stand-alone brand email to KeHE ' s retail partners .
Over 7,000 KeHE retail partners and KeHE sales ( ALL CHANNELS & REGIONS )
Monthly 1
Average Ad Performance : average open rate 30 %; average clicks 113
Brand to provide PNG images , text no more than 500
Dedicated Email Ad characters , and links to website or sell sheet attachments
Retail Connections Webinar - Email Banner Ad
$ 2,000
Email banner advertisement featured in KeHE ' s monthly webinar communication to its retail partners .
Over 7,000 KeHE retail partners and KeHE sales ( ALL CHANNELS & REGIONS )
Monthly 2
Average Ad Performance : no data available Platform Performance : average open rate 43 %; average clicks 7 %
Brand to provide PNG graphic banner 1200 x 300 px and links to website or sell sheet attachments
Email Banner Ad
Retailer Connections Webinar - Commercial
$ 1,000
A live commercial played at the start of KeHE ' s monthly retailer webinar .
Nearly 700 registered KeHE retail partners and KeHE sales ( ALL CHANNELS & REGIONS )
Monthly 1
Average Ad Performance : no data available Platform Performance : nearly 700 registered ; total webinar recording views 1,200
Brand to provide MP4 video no longer than 1- 2 minutes
Commercial Feature Ad