Primary publication to reach Independent retailers Servicing DC 1 , 12 , 16 , 18 , 19 , 25 , 27 , 33 , 41 ( 7.14.23 DC12 added starting August 2023 ) |
All Independent Retailers |
Monthly |
No |
KeHE CONNECT ®, KeHE CONNECT RetailerTM ,
Digital Mailing List . Promotional
Listing supplemental publication sent directly to KeHE retailers .
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AD |
COST |
DESCRIPTION |
KeHE FUNDING |
PROMO REQUIRED ? |
ARTWORK |
BRAND _ CAT GBB REQUIREMENT |
Case Stack Ad $ 1,100 |
National deal enhancer to the Independents to encourage display and TPR activity . Requires additional MCB ; supplier sets case stack parameters . KeHE contribution starts at 20 % for Best / Better / New Brand category with no more than 50 % off total deal to the retailer . Case Stack Ads are submitted by Brand and are for open stock items only . CANNOT FEATURE SAME ITEMS as crazy GOOD™ Deal IN SAME MONTH . Avg promotional sales lift 210 % |
20 % total supplier deal = 5 % KeHE contribution ; 25 % total supplier deal = 10 % KeHE contribution ; 35 % total supplier deal = 15 % KeHE contribution with no more than 50 % to the retailer ( ie supplier deal of 37 % will receive 13 % KeHE for a total of 50 % to the retailer ) |
Yes , minimum 20 % Total of Book deal plus additional MCB required . 7.14.23 added MCB fee waived . For example , 15 % OI plus 5 % MCB , MCB fee will be waived on these items |
Product Images will be pulled from IXONE |
None to participate , but must be Best / Better / New / DIVERSEtrade / CAREtrade ® / KeHE elevate™ to receive KeHE funding |
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KeHE Promotional Buying Guide |
Full Page Brand Ad $ 1,600 |
Non-promotional ad , great for new item introductions , communicate packaging or item changes ( UPC or size ). Item ( s ) must be active in at least one DC that receives this publication . |
No |
No but highly recommended |
Ad Artwork to ads @ kehe . com |
None |
crazyGOOD™ Deal $ 2,100 |
Most popular advertising option located at the front of each category section . crazy GOOD™ Deals are submitted by Brand and are for both open stock and shipper items . CANNOT FEATURE SAME ITEMS AS IN CASE STACK AD IN SAME MONTH . Avg promotional sales lift 580 % |
20 % total supplier deal = 5 % KeHE contribution ; 25 % total supplier deal = 10 % KeHE contribution ; 35 % total supplier deal = 15 % KeHE contribution with no more than 50 % to the retailer ( ie supplier deal of 37 % will receive 13 % KeHE for a total of 50 % to the retailer ) |
Yes , Minimum 20 % in any combination of OI and MCB . 7.14.23 added : MCB fee waived . For example , 15 % OI plus 5 % MCB , MCB fee will be waived on these items |
Product Images will be pulled from IXONE |
Best / Better / New / DIVERSEtrade / CAREtrade ® / KeHE elevate™ only ; Good Brand / Category GBB not eligible |
Digital Brand Ad with Video Enhancer Full Page |
$ 2,400 |
Bring your Brand Ad to life with your video story featured in the digital version of publication . Prime location at front of publication . Cost includes Brand ad . Average book open rate 2 times higher than industry standard , avg click rate1.5 times higher industry standard . |
No |
No but highly recommended + F9 |
Ad Artwork and Video ( Vimeo or You Tube ) |
None |
KeHE ’ s virtual Guidebook is a retailer ’ s key to the show and is also to non-show participant retailers . The Guidebook features the On Trend ® Award Winners , trend articles , the New Product Showcase , and more ! |
Retailer Show Attendees & Independent Retailers |
3x / Year to correspond with the KeHE Summer , Holiday and Winter Show |
No |
Yes , KeHE CONNECT ®, KeHE CONNECT Retailer™ , Mailing List |
Digital Brand Ad Video Enhancer Full Page |
$ 3,200 |
Bring your Brand Ad to life with your video story featured in the digital version of publication . Prime location at front of publication . Cost includes Brand ad . Average book open rate 2 times higher than industry standard , avg click rate1.5 times higher industry standard . |
No |
No but highly recommended |
Ad Artwork and Video ( Vimeo or You Tube ) |
None |
Items must new to marketplace within 0 – 90 days , Fresh items must have greater than 70 days shelf life to be eligible |
No |
Enhance your new item launch with a Feature ad positioned at the front of the New @ KeHE digital publication |
No |
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Enhance your new item launch with a Video ad positioned at the front
No of the New @ KeHE digital publication
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Advertise on the New @ KeHE Page on KeHE Connect Retailer . Ads will link directly to your Brand as for instant ordering . |
No |
Enhance your New @ KeHE Banner ad by adding a video . Ads will link directly to your Brand as for instant ordering . |
No |