2023 PROMOTION & ADVERTISING CALENDAR |
Updated 1.31.23 October & November Pre-Pack date changes |
Publication / Event |
Themes / Show Dates / Holidays |
Theme Descriptions |
Trend / Article Feature |
Promotion & Advertising Submissions Due in KeHE CONNECT ® |
Recommended
Due Date
Price Change Dates
Recommended Effective Date
|
New Item Setup Date |
Book Go Live Week of |
AOM / Recap DEADLINE ( by midnight on day listed ) |
KeHE Purchase Order Dates ( BUY Dates ) |
KeHE Retailer Promotion Off Invoice Dates ( PASS Dates ) |
CALENDAR YEAR 2023 Friday Monday Sunday Friday Varies Sunday Monday Friday Sunday Saturday
Winter Show Participants ( Jan - Mar 2023 Promotions ) |
October 3 - 11 , 2022 - Virtual |
Winter Show attendees are invited to submit promotions for the Winter Show . Make an impact at the show by placing your top items or latest innovation on deep deals . |
|
7 / 22 / 2022 7 / 25 / 2022 10 / 23 / 2022 7 / 8 / 2022 |
crazy GOOD™ Show & Trends Guide ( Winter ) Advertising Requests - SUBMIT AD REQUESTS UNDER JANUARY |
October 3 - 11 , 2022 - Virtual |
Featuring several articles around winter trends from KeHE ' s trend and innovation gurus , the crazy GOOD Show & Trend Guide gives an opportunity to spotlight products trending for winter along side with trend education retailers crave . |
Winter Trend Articles from KeHE Trend Experts ; new CAREtrade ® Partners |
7 / 22 / 2022 7 / 8 / 2022 9 / 30 / 2022 |
|
January ( Book 1 ) + Valentine ' s Day DMP Event
February ( Book 2 )
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Whole Self Wellbeing ; Blossoming Botanicals ; Super Bowl , New Year , Valentines Day , Chinese New Year
Indulge in Innovation ; Valentines Day , Black History Month , Lent ( Feb 22- April 6 ) , Mardi Gras
|
Lean into the New Year ' s Resolution trend and feature products that promote all over wellness , from functional beverages with botanical ingredients to products that support mental and physical health . Other opportunities include an early promotional start on Valentine ' s Day , Chinese New Year and the Super Bowl . In this book , KeHE will also share the Trends to Watch for Next Year , giving you the opportunity to feature your innovative items . Sweets and indulgence is big in the month of February , showcase your sweet treats within this book . Other opportunities include leaning into promoting products for Black History Month or spotlighting products for Mardi Gras . |
Trends to Watch for the New Year Article
Black History Month Article featuring DIVERSEtrade™ brands
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7 / 22 / 2022 |
7 / 25 / 2022 |
10 / 23 / 2022 |
7 / 8 / 2022 |
9 / 25 / 2022 |
11 / 13 / 2022 |
11 / 28 / 2022 |
12 / 30 / 2022 |
12 / 25 / 2022 |
1 / 28 / 2023 |
8 / 26 / 2022 |
8 / 29 / 2022 |
11 / 27 / 2022 |
8 / 12 / 2022 |
10 / 30 / 2022 |
12 / 18 / 2022 |
1 / 2 / 2023 |
2 / 3 / 2023 |
1 / 29 / 2023 |
2 / 25 / 2023 |
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Purim Purim March 6-7 , 2023
Passover Passover April 5-April 13 , 2023
Purim is a joyous Jewish festival celebrated on March 6 , 2023 . Promote your Purim-friendly products in this KeHE promotional section .
Passover , also called Pesach , is a major Jewish holiday . Promote your Passover-friendly products during this time to shoppers observing the holiday .
8 / 26 / 2022 8 / 29 / 2022 11 / 27 / 2022 8 / 19 / 2022 9 / 25 / 2022 12 / 11 / 2022 12 / 26 / 2022 2 / 24 / 2023 1 / 29 / 2023 3 / 11 / 2023
9 / 2 / 2022 8 / 29 / 2022 11 / 27 / 2022 8 / 5 / 2022 9 / 25 / 2022 11 / 6 / 2022 11 / 21 / 2022 3 / 24 / 2023 2 / 5 / 2023 4 / 15 / 2023
March ( Book 3 ) + Easter DMP Event
All Things Frozen ; Inclusion Makes an March is full of diversity and has a lot to celebrate — from Easter , Women ' s B Corp & Women ' s History Month
Impact ; Easter ( April 9 ) ; Women ' s History , and St . Patrick ' s Day to the celebration of business that balances Article featuring DIVERSEtrade™
History Month ; St . Patrick ' s Day ; March purpose & profit ( B-Corps ). Submit your products that celebrate all that and brands
Madness ; B-Corp Month everything in between .
9 / 23 / 2022 9 / 26 / 2022 12 / 25 / 2022 9 / 9 / 2022 11 / 27 / 2022 1 / 15 / 2023 1 / 30 / 2023 3 / 3 / 2023 2 / 26 / 2023 3 / 25 / 2023
Iced-everything ( Cold Beverages ); Show our planet a little extra love in April for Earth Day , promote your Sustainable Finds ( Earth Day ); Allergy sustainable and eco-friendly brands this month . Other opportunities for Earth Day Article featuring ecofriendly brands
April ( Book 4 )
Season ; Spring Cleaning ; Easter ; promotion are products for cold beverages , allergy season , spring Cinco de Mayo ; Ramadan cleaning , Easter , and Cinco de Mayo . Summer Show attendees are invited to submit promotions for the Summer
Summer Show Participants ( May - July February 7-8 , 2023 - Virtual and Show . Make an impact at the show by placing your top items or latest
Promotions ) InPerson innovation on deep deals . Featuring several articles around summertime trends from KeHE ' s trend and
KeHE Show & Trends ( Summer ) Advertising February 7-8 , 2023 - Virtual and innovation gurus , the crazy GOOD Show & Trend Guide gives an Summer Trend Articles from KeHE
Requests SUBMIT ALL AD REQUESTS UNDER InPerson opportunity to spotlight products trending for summer along side with trend Trend Experts
MAY education retailers crave . Furry Friend Finds ; Summer Safety ; Advertise for Mother ' s Day , Asian Pacific Heritage Month , and for products Mother ' s Day ; National BBQ Month ; that furry friends love . Don ' t forget , " fun in the sun " is big this month — AAPI Month Article featuring
May ( Book 5 )
Sun Care ; Asian Pacific Heritage spotlight your sun care , summer safety , and BBQ products in time for DIVERSEtrade™ brands Month ; Memorial Day
Memorial Day ! From May 25 through May 27 , 2023 , celebrate the Jewish holiday of
Shavuot Shavuot May 25 - 27 , 2023
Shavuot . Promote your Shavuot-friendly items in this special Shavuot focused promotional section .
Sizzling Summer ; Freedom to Free- June calls for firing up the grill , spending time family , and taking pride in Pride Month Article featuring
June ( Book 6 ) From ; Pride Month ; Father ' s Day , Dairy diversity . This is a great time to promote a LGBTQ owned brand , Father ' s
DIVERSEtrade™ brands Month ,
Day favorites , and even alternative or plant-based products . Let freedom ring and encourage powerful purchases with everything from
4th of July ; Better-for-You Beverages ; 4th of July inspired products to promoting mission-driven brands . As one of July ( Book 7 )
Power of Purpose the hottest months of the year , this is a great time to promote fresh and clean ingredient beverages . International Show attendees are invited to submit promotions for the
International Show Participants ( August & May 8 - 12 , 2023 Virtual International Show . Make an impact at the show by placing your top items
September Promotions ) or latest innovation on deep deals . Next-Gen Convenience ; Back to Kick off the fall season by promoting back-to-school snacks and
August ( Book 8 ) School convenient grab-n-go products .
10 / 14 / 2022 |
10 / 31 / 2022 |
1 / 29 / 2023 |
9 / 30 / 2022 |
12 / 25 / 2022 |
2 / 12 / 2023 |
2 / 27 / 2023 |
3 / 31 / 2023 |
3 / 26 / 2023 |
4 / 22 / 2023 |
10 / 28 / 2022 |
11 / 28 / 2022 |
2 / 26 / 2023 |
10 / 14 / 2022 |
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10 / 28 / 2022 |
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10 / 14 / 2022 |
1 / 30 / 2023 |
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10 / 28 / 2022 |
11 / 28 / 2022 |
2 / 26 / 2023 |
10 / 14 / 2022 |
1 / 22 / 2023 |
3 / 12 / 2023 |
3 / 27 / 2023 |
4 / 28 / 2023 |
4 / 23 / 2023 |
5 / 27 / 2023 |
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11 / 11 / 2022 |
12 / 26 / 2022 |
3 / 26 / 2023 |
10 / 14 / 2022 |
12 / 25 / 2022 |
2 / 19 / 2023 |
3 / 6 / 2023 |
4 / 21 / 2023 |
4 / 16 / 2023 |
5 / 27 / 2023 |
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12 / 16 / 2022 |
12 / 26 / 2022 |
3 / 26 / 2023 |
12 / 2 / 2022 |
2 / 26 / 2023 |
4 / 16 / 2023 |
5 / 1 / 2023 |
6 / 2 / 2023 |
5 / 28 / 2023 |
6 / 24 / 2023 |
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1 / 13 / 2023 |
1 / 23 / 2023 |
4 / 23 / 2023 |
12 / 30 / 2022 |
3 / 26 / 2023 |
5 / 14 / 2023 |
5 / 29 / 2023 |
6 / 30 / 2023 |
6 / 25 / 2023 |
7 / 22 / 2023 |
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2 / 10 / 2023 |
2 / 27 / 2023 |
5 / 28 / 2023 |
1 / 27 / 2023 |
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2 / 17 / 2023 |
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2 / 3 / 2023 |
4 / 23 / 2023 |
6 / 11 / 2023 |
6 / 26 / 2023 |
7 / 28 / 2023 |
7 / 23 / 2023 |
8 / 19 / 2023 |
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Rosh Hashanah Rosh Hashanah Sept 15-17 , 2023
Rosh Hashanah , on September 15 through September 17 , 2023 , celebrates the creation of the world and marks making a fresh start . Spotlight your Rosh Hashanah-friendly items in this promotional section .
2 / 17 / 2023 2 / 27 / 2023 5 / 28 / 2023 1 / 27 / 2023 4 / 23 / 2023 5 / 14 / 2023 5 / 29 / 2023 8 / 11 / 2023 7 / 23 / 2023 9 / 9 / 2023
September ( Book 9 ) |
The Organic Experience ; Better Breakfast ; All About Avocado ; Hispanic Heritage Month ; Labor Day |
September calls for celebrating Hispanic Heritage , Labor Day , and all things organic . Advertise products that fall into those celebration or lean into the avocado craze or better-for-you breakfast trends . |
Hispanic Heritage Month Article featuring DIVERSEtrade™ brands |
3 / 10 / 2023 3 / 27 / 2023 6 / 25 / 2023 2 / 24 / 2023 5 / 21 / 2023 7 / 9 / 2023 7 / 24 / 2023 8 / 25 / 2023 8 / 20 / 2023 9 / 23 / 2023 |
Tis the season for holiday themed products . Feature your season items in NEW ! Fall / Halloween Seasonal DMP Event
DMP Event date start May 22 , 2023 our Holiday Seasonal Program to catch the eyes of retailers looking for Fall ( September & October Promotions ) and Halloween products . Holiday Show attendees are invited to submit promotions for the Holiday
Holiday Show Participants ( October , Show . Make an impact at the show by placing your top items or latest
June 14-15 2023 - Chicago November & December Promotions ) innovation on deep deals . Feature your former Holiday Flyer items at the Holiday Show . Featuring several articles around holiday trends from KeHE ' s trend and
KeHE Show & Trends ( Holiday ) Advertising innovation gurus , the KeHE Show & Trends book gives an opportunity to
Requests SUBMIT ALL AD REQUESTS UNDER October / November / December spotlight products trending for the holidays along side with trend
OCTOBER education retailers crave .
Candy Carnival ; Non-GMO Month ;
October ( Book 10 ) - Open Stock
Fair Trade Month ; Oktoberfest ; Get ready for Halloween and promote your better-for-you sweets in
Halloween , Immunity Boost , Sweetest October . Other opportunities outside of confections are non-GMO , Fair Candy Carnival ; Non-GMO Month ;
Trade , and immunity boosting products .
October Book 10 ) - Shipper / Displays Fair Trade Month ; Oktoberfest ;
Halloween , Immunity Boost , Sweetest Thanksgiving ; Alternative Baking ;
Veterans Day ; Holiday Season ;
November ( Book 11 ) - Open Stock Christmas ; Immunity Boost ; Functional November is a time to gather and eat with friends & family ; lean into Favorites , National Diabetes Month comfort foods without the guilt and promote your baking alternative Veterans Day Article featuring Thanksgiving ; Alternative Baking ; products . Other promotional opportunities include Thanksgiving , Christmas , DIVERSEtrade™ brands Veterans Day ; Holiday Season ; cold & flu , National Diabetes Month and added functionality
November ( Book 11 ) - Shipper / Displays Christmas ; Immunity Boost ; Functional Favorites , National Diabetes Month Holiday Gathering ; Winter Wellness ;
It is the most wonderful ( and stressful ) time of the year . Advertise in our Stress Support ; New Years ;
December ( Book 12 ) December book for products that fall into the holiday season or support
International Day of Persons with overall wellbeing .
International Day of Persons with Disability
Disability Article featuring Chanukah , or as commonly known Hanukkah , is known as the festival of
DIVERSEtrade™ brands lights from December 7 through December 15 , 2023 . Feature your
Chanukah Chanukah December 7-15 , 2023
Chanukah-friendly products in this KeHE promotional book to get your items in front of shoppers celebrating the holiday .
3 / 10 / 2023 |
3 / 27 / 2023 |
6 / 25 / 2023 |
2 / 24 / 2023 |
5 / 21 / 2023 |
7 / 9 / 2023 |
7 / 24 / 2023 |
8 / 25 / 2023 |
8 / 20 / 2023 |
9 / 23 / 2023 |
4 / 7 / 2023 |
4 / 24 / 2023 |
7 / 23 / 2023 |
3 / 24 / 2023 |
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4 / 7 / 2023 |
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3 / 24 / 2023 |
6 / 5 / 2023 |
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4 / 7 / 2023 |
4 / 24 / 2023 |
7 / 23 / 2023 |
3 / 24 / 2023 |
6 / 11 / 2023 |
8 / 13 / 2023 |
8 / 21 / 2023 |
9 / 29 / 2023 |
9 / 24 / 2023 |
10 / 21 / 2023 |
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4 / 7 / 2023 |
4 / 24 / 2023 |
7 / 23 / 2023 |
3 / 24 / 2023 |
6 / 11 / 2023 |
7 / 9 / 2023 |
7 / 17 / 2023 |
10 / 27 / 2023 |
9 / 24 / 2023 |
10 / 21 / 2023 |
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4 / 7 / 2023 |
5 / 22 / 2023 |
8 / 20 / 2023 |
3 / 24 / 2023 |
6 / 11 / 2023 |
8 / 13 / 2023 |
8 / 21 / 2023 |
10 / 27 / 2023 |
10 / 22 / 2023 |
11 / 25 / 2023 |
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4 / 7 / 2023 |
5 / 22 / 2023 |
8 / 20 / 2023 |
3 / 24 / 2023 |
6 / 11 / 2023 |
7 / 9 / 2023 |
7 / 17 / 2023 |
10 / 27 / 2023 |
10 / 22 / 2023 |
11 / 25 / 2023 |
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4 / 14 / 2023 |
6 / 26 / 2023 |
9 / 24 / 2023 |
3 / 31 / 2023 |
6 / 18 / 2023 |
9 / 24 / 2023 |
10 / 2 / 2023 |
12 / 1 / 2023 |
11 / 26 / 2023 |
12 / 23 / 2023 |
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4 / 28 / 2023 |
6 / 26 / 2023 |
9 / 24 / 2023 |
4 / 14 / 2023 |
6 / 18 / 2023 |
7 / 30 / 2023 |
8 / 7 / 2023 |
10 / 13 / 2023 |
10 / 8 / 2023 |
12 / 16 / 2023 |
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