LIVING A SUSTAINABLE LIFESTYLE
In 2023 , consumers will seek transparency in products , packaging , transportation , and ingredients alongside a growing interest in sustainability . Consumers are looking for this kind of directness because it gives them a sense of connection to the brand ; putting a brand ’ s purpose at the forefront and providing meaning behind their purchase .
ACCORDING TO MINTEL :
68 %
Of consumers agree that doing things that help the environment make them feel happy
Additionally , shoppers are adapting behaviors to become more sustainable through :
27 % 17 %
Today , shoppers are more educated when it comes to their food purchases , understanding ingredients , how a product is packaged , and even the working conditions of those who create the products .
Limiting Meat
25 %
Composting
Limiting Dairy
20 %
Certified to Pay Fair Wages