Since 1913 , the Stanley brand has been building durable , rugged products that last . Passed down from generation to generation , the Stanley ® vacuum bottle is an icon . It has survived a 4,000 foot drop from a plane , been run over by a tractor and has even stopped a bullet . Today , Stanley deliver superior food and beverage gear for rugged , active lifestyles and remain dedicated to this simple promise : Buy Stanley ® products , get quality gear . Built for life .