NATIONAL CATTLEMEN ’ S BEEF ASSOCIATION
NATIONAL CATTLEMEN ’ S BEEF ASSOCIATION
MEDIA KIT
OCTOBER 2023 – SEPTEMBER 2024
PRINT | BROADCAST | DIGITAL
AUGUST 2023 | Vol . 39 , No . 7 | NCBA . org
National Cattlemen ’ s Beef Association
NATIONAL
CATTLEMEN
The trusted leader and definitive voice of the U . S . cattle and beef industry .
CATTLEMEN ’ S
CALL
HEALTHY , SUSTAINABLE DIETS : BEEF AS THE KEY TO A FOOD SECURE FUTURE
A sustainable beef industry is one in which the full value chain is able to balance environmental stewardship , economic viability and social responsibility while meeting the growing global demand for beef . These three pillars – environmental , economic and social – guide our work as stewards of land and resources and are the foundation of NCBA ’ s sustainability goals .
Discussions around beef sustainability often hyper-focus on the environmental pillar , and many would say beef cannot be part of a healthy , sustainable diet because cattle produce methane or use too much land and water . These points can easily be countered with a discussion on the biogenic carbon cycle or a look at ecosystem services . In addition , an often overlooked , but no less important , counter to this point is the nutritional value of beef and the benefits beef provides to human health .
With a growing global population , agriculturalists not only need to produce more food with fewer inputs , but we also need to produce more nutrient-dense foods to support the needs of people both in the U . S . and abroad . While U . S . beef is the most efficient in the world , producing more beef with fewer inputs , it is important to unpack the nutritional benefits of beef and the role U . S . cattle producers play in helping to ensure beef remains part of a healthy , sustainable diet and a food secure future .
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