2023-2024 Media Kit-Digital-HighRes | Page 3

NCBA Members Want to Buy Your Products !

AI Equipment 33 %
All-Terrain Vehicle 30 %
Chutes 25 % Electronic ID Tags 32 %
Animal Health Products 96 %
Bagged or Bulk Feed 89 %
Feed Supplements / Trace Minerals 96 % Fencing Supplies 86 %

10 Million

NCBA members manage nearly 10 million head of beef cattle
Genetic Testing / Tracking Tools 22 %
GPS Monitored ID Tags 15 %
Hay-Making Equipment 33 %
Grass Seed 68 %
Fly Control 84 %
NCBA members
manage

90 %

of the nation ’ s fed cattle market
Livestock Insurance 40 %
Livestock Equipment 48 %
Livestock Trailer 26 % Livestock Watering Tanks / Systems 54 %
Pickup Truck 41 %
Scales 13 % Skid Steer 19 %
Skid Steer Attachments 41 % Steel Farm Building 27 %

55 %

of NCBA members say they are more likely to purchase from a company that supports NCBA
Tires for Farm Equipment 80 %
Tractor 32 % UTV or Side-by Side 40 %
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* Data in this document is provided by the 2023 Luce Research & Marketing Study , and NCBA ’ s social media and Google analytics .