21 MEMBERS ’ CORNER PHILIPPINE RETAILING
MAXIMISING VIDEO FOR E-COMMERCE TO SHOW MORE AND SELL MORE
By Greg Armshaw - Sr . Director of Strategy , APAC , Brightcove
There ’ s no doubt that e-commerce has gone through exponential growth in recent years , as the pandemic has forced a rethink of how retailers interact with customers . Globally , the use of video as a marketing tool has increased drastically . In the last five years , video usage in businesses has grown by 23 per cent , and the majority of businesses ( 86 per cent ) use video as part of their marketing strategy .
Consuming content , specifically video content online , is now part of our daily lives , with 98 per cent of internet users in the Philippines watching video content online each week . It is also easier for consumers to view content anywhere and anytime , as mobile devices have saturated the country with over 156 million cellular mobile connections in the Philippines at the start of 2022 , equivalent to 140 per cent of the country ' s total population .
Retailers should take note of the high consumption of online video and mobile reach to develop a robust eCommerce play , as digital buyers around the world are expected to spend $ 603.68 billion more in 2022 on e-commerce than they did in 2021 . A large proportion of that spending will happen in the Asia Pacific region , which leads mobile commerce sales worldwide , taking in over 79.9 per cent of the total retail e-commerce sales . Out of that , half of the top 10 countries ranked by sales growth are ASEAN countries , including the Philippines .
This means that there is significant potential for increased sales and growth in using video across the retail industry , including consumer electronics , fashion , personal care , or any business with a direct-to-customer reach . This is supported by the fact that the Philippines is projected to lead retail e-commerce sales growth around the world , with an increase of over 25 per cent .
Employing a robust suite of marketing tools to create an omnichannel experience enhanced by video capabilities means that customers are treated to a personalised , seamless , and experiential brand journey across all available touchpoints , translating into increased engagement , sales , and growth . For any retail business , an end-to-end online video platform like Brightcove will enable retailers to adopt and unlock a new experience for their customers and further growth for the business .
PIXELCARE EMBARKS ITS FIRST CLOUD POS CLIENT
Coolblog is a popular Malaysian brand of bubble tea outlets that is spread all across Malaysia and with its Franchising with DOMINOS Philippines , they extended the branding regionally and implemented ZEONIQ CLOUD POS with Pixelcare Consulting Corporation that assisted their end-to-end setup of the product rollout including the hardware and integration .
Coolblog also intends to integrate completely its accounting backend into the POS thus managing end to end transactional capability operationally .
Coolblog Philippines have transformed their BUSINESS MODEL which incorporates eCommerce / QR pay / Delivery app integrations alongside the hosted POS CLOUD environment with Pixelcare Consulting .
A similar model can be applied for Apparels / Supermarkets , and Small retail chains stores .
Achieve technological enhancement and stay competitive in the market .
Digitally transform your business and keep up with the newest trends in technological advancements in your retailing units with Pixelcare .