FEATURE
Celebrating 70 years of the extraordinary
From 1952 , Rustan ’ s have served only the finest , in order to make the ordinary extraordinary
2022 hails the 70th anniversary of upscale retail favorite Rustan ’ s , with celebrations taking place this season in-store and online . Started in 1952 by Gliceria ‘ Glecy ’ Rustia-Tantoco with the full support of her husband Bienvenido ‘ Benny ’ Tantoco , Sr ., Rustan ’ s was born from a true passion and appreciation of the best quality items and brands from across the globe . Their extraordinary style and vision created the brand that today is the country ’ s leading luxury retail destination , serving only the finest brands , products , and service .
To commemorate the last 70 years of excellence , this season sees a great celebration of historic moments in time displayed in store and online – not only from the brand ’ s rich history as a leading beacon in fashion innovation for the Philippines , but also interestingly featuring key memories from the many loyal customers who cross-generationally are intrinsically part of this extraordinary story .
Highlights include groundbreaking moments that showcase founder Glecy being the first person to license Christian Dior in the Philippines , bring an exclusive distribution of Lacoste to the country , and open the first Charriol boutique also . It also features customer stories , from the everyday to the momentous-all of which showcase how Rustan ’ s takes the seemingly ordinary and make it extraordinary , through dedication to excellence in goods and service .
Zenaida R . Tantoco , Chairman & Chief Executive Officer of Rustan ’ s shared :
“ 70 years ago , my mother Glecy had a vision to bring the most luxurious and exciting brands to the Philippines - something that had never been done before . Today her legacy is still alive , and the boundaries that she broke ensures that we still offer only the top brands , only the finest products and only the best service . We are who we are because of her , alongside our ever-loyal customers who are such an entwinned part of our Rustan ’ s story . Our promise is to constantly pursue how we can continue to make the everyday special for them , and the seemingly ordinary , extraordinary .”
As part of the celebrations , customers are invited to share their key Rustan ’ s moments from over the years to cement their part in this continued historic journey and engage as part of a Your Story is Our Story campaign . Alongside this , celebrations include many in-store events , promotions , and exciting new brands and collections being launched in conjunction with an online anniversary sale — all encapsulated within a dynamic graphic that speaks to Rustan ’ s ’ future .
The phenomenal Rustan ’ s story may have started 70 years ago , but it continues on — now with the exciting refurbishment of the Makati flagship store , and a continued dedication to serving only the finest in order to create ever-lasting moments for the people of the Philippines .
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