11 PRA NEWS UPDATES PHILIPPINE RETAILING
Father of Philippine franchising feted for role in Mother ’ s Day celebration
Dr . Samie Lim , also known as the father of Philippine franchising , was honored for pioneering the current Mother ’ s Day celebration in the country . This was held during the Ugoy Art Installation of artist Kristine Lim at Fort Santiago . The Ugoy Art Installation is an art exhibit in praise of mothers and motherhood . This will run the whole month of May .
The simple but meaningful ceremony was attended by family members , friends , and colleagues from the retail and franchise sectors . The plaque was sculpted by the artist herself and recognized Samie for his role in institutionalizing the May celebration of Mother ’ s Day in the Philippines .
Mother ’ s Day in the Philippines used to be celebrated in December , particularly during the American occupation . We didn ’ t celebrate it the way other countries , especially the US , did . Back in 1980 when the Philippines started to promote the export of Filipino workers , Samie lamented the fact the Filipino mothers felt left out whenever Mother ’ s Day was celebrated . This and the firm conviction that mothers played a crucial role in raising a family and in building a nation made Samie determined to campaign to have Mother ’ s Day celebrated in May and the rest , as they say , is history .
THE WORLD ’ S BEST FLAVORED FRIES HAS A NEW HOME !
It may have a new home but it is still the “ world ’ s best flavored fries .” Potato Corner , recently acquired by Shakey ’ s Pizza Asia Ventures , Inc . or SPAVI , will continue to offer its globally renowned flavored fries to the world with a new man behind its successful operations .
Dr . Samie Lim
Among those who paid tribute to the father of Mother ’ s Day in the country were Bing Sibal-Limjoco , honorary chair of the Philippine Chamber of Commerce and Industry ( PCCI ), Sherill Quintana , president of the Philippine Franchise Association ( PFA ), and Yvette Pardo-Orbeta of the I Love Mom Movement . Incidentally , the I Love Mom Movement , which was also founded by Samie , is currently having a contest for PFA members on the best Mother ’ s Day advertising campaign .
The I Love Mom Movement was founded to help contribute to efforts to perpetuate the honoring of mothers and motherhood . The founder of the movement always had a soft spot for mothers because of how he witnessed the proverbial mother ’ s love from his own mother , his wife , his sisters , and countless others . He also recalled that as a young human resource manager of the family business he noticed that employees who were problematic and not productive enough had family-related issues , in particular , the communication gap between parents and children . He believed that this could be addressed by creating an opportunity to bridge this communication gap , hence the I Love Mom Movement .
He invites everyone to like and follow the Facebook page of the I Love Mom Movement , which now has a growing community of almost 50,000 .
WOWing , and our vision is to have a roster of WOW Brands which has strong brand equity , ability to scale , industry leading margins and when we looked at Potato Corner , it ticked all the boxes .” When asked what sets apart those companies who were successful during the pandemic , he said “ those people who look at it more of an opportunity rather than a situation wherein they will sulk , that I think is what differentiated those who were successful during the pandemic versus those who were just there in the sidelines .”
Let ’ s Talk Retail ’ s newest episode featuring Joey Alvero , COO of Potato Corner will premiere on May 12 at 10:30 am in PRA ’ s YouTube channel and Spotify account . Follow and subscribe now so you don ’ t miss it .
Mr . Joey Alvero , the newly minted Chief Operating Officer of Potato Corner will be sharing his inspiring journey and experiences on how he was able to rose through the ranks , his best practices working in the hospitality and food retail industry , as well as the lessons he learned throughout his journey and how he is going to use it as he embarks a new chapter in his career .
On SPAVI acquiring Potato Corner , he shared “ SPAVI is about