2022 PRA Magazine Retailing Magazine 1st Quarter Edition - Page 6

4 RETAIL NEWS CAPSULE PHILIPPINE RETAILING

Robinsons Malls Elevates Shopping Experience with the New RMalls + Mobile App

Robinsons Malls is bringing more value to its shoppers with its new RMalls + mobile app , providing exclusive deals and discounts plus first dibs on the most exciting mall promotions not found on any other app .
Shoppers who download the RMalls + app can be among the first to score PLUS benefits such as buy one , get one deals from Auntie Anne ’ s and Snow Plus ; freebies from Cinnabon , Chili ’ s , Classic Savory , Kuya J , Pancake House , Smart , and Super Bowl of China ; and up to 50 % discount deals from Charles & Keith , Mary Grace , Levi ’ s , World Balance , Cherry Mobile , Photoline , Executive Optical , Sarabia Optical , Lay Bare , Hey Sugar , Nailaholics , Ooh La Lash , Vivere Salon , and Dental Nook .
RMalls + app users can also enjoy up to 25 % off from partner hotels such as Dusit Thani Mactan Cebu , Crowne Plaza , Summit Hotels and Resorts , and Go Hotels , as well as discounts from Foodpanda merchants inside Robinsons Malls . After downloading the app , users immediately get two free parking vouchers for use at selected Robinsons Malls . These offers are just the start of many more in-app perks and benefits that RMalls + will bring to users nationwide .
The app has got you covered if you wish to maximize your trip to the mall . With just a few taps , learn more about special events and activities in the app ’ s “ Things to Do ” section . Put your driving skills to the test at the RC cars drift track at Robinsons Galleria and Robinsons Place Iloilo . Surprise your kids with various games , free character balloons , and special gifts from Tom ’ s World , Toys R Us , and other retail partners . Get movie screening information about the blockbuster that you ’ ve been waiting for . And be the first to learn about the latest and trendiest shops that have opened in various Robinsons Malls .
Source : JG Summit PR

From PH to SEA : LOCAD projects 56 % rise on D2C web stores this 2022

E-commerce brands in the Philippines and Southeast Asia are growing their Direct-to-Consumer ( D2C ) presence by opening their own web stores . As these businesses build on their existing marketplace to take control of customer journeys , the number of web stores in the country is expected to increase by 56 % this year . This is just one of the key business trends reported by LOCAD , the leading Asian logistics platform that enables businesses to build , expand , and sustain their e-commerce operations .
This identified trend is supported by data from e-commerce data platform Storeleads : the Southeast Asian market has witnessed a monumental surge in the volume of web stores in Woocommerce and Shopify amounting to a 50 % and 61 % growth respectively from 2019 to 2021 .
LOCAD CEO and co-founder Constantin Robertz elaborates why this trend is set to take full swing this year and the benefits of going D2C for e-commerce brands . “ E-commerce has pushed the playing field wide open for the ‘ rise of the many ,’ with new brands popping up , offering strong product value in all categories , challenging incumbents ,” he says . “ For brands that get it right , a direct-to-consumer approach is a transformational opportunity offering higher margins , more customer insights , and a better control over the brand experience .”
Search volumes on merchant-and-seller related queries are continuously rising to up to 18 times versus 2017 . This apparent rise on topics involving online selling , according to LOCAD ’ s report , can also be attributed to the boost in D2C brands joining the e-commerce bandwagon .
As consumers gear up for the eventual strengthening of the retail industry , leading fulfillment partner LOCAD rounds up the key D2C insights and trends to adopt this 2022 .
Source : Manila Bulletin
Photo from : Sprout Social