2022 PRA Magazine Retailing Magazine 1st Quarter Edition - Page 10

8 RETAIL NEWS CAPSULE
PHILIPPINE RETAILING

Sports and lifestyle brand PUMA opens online store to PH market

Global Sports Brand PUMA has expanded its presence in South East Asia and opened its online store PUMA . com for customers in the Philippines . By opening PUMA . com in the Philippines , the
products to online shopping fans in the Southeast Asian market .
“ eCommerce is simply the easiest way to connect with PUMA fans all around the world . With the launch of this site , PUMA
Another bonus is that the logistics in this area will open in Spring 2022 and will create hundreds of direct and indirect employments . From cart to checkout to enjoying PUMA products at home is now only a click away in the Philippines .
“ Filipinos are such proud , big fans of sports , especially basketball , we even play in slippers on the street ! Sport means a lot to our people . Knowing that everyone can order their favorite PUMA products at any time and anywhere soon is pure joy ,” said PUMA Philippines Country Manager , Paolo Misa .
shopping experiences in SEA too . We are very excited about the launch , and we look forward to introducing more exciting
market ,” says Sanjay Roy , General Manager of PUMA SEA .
The products are locally picked , packed and shipped directly to customers .
To launch PUMA . com , PUMA brought its brand ambassador , LaMelo Ball , to the Philippines fans . Featured at the Tenement Court is LaMelo ’ s mural , handpicked by LaMelo himself from a mural design competition held in the Philippines . This artwork submitted by winner , William Pototoy , takes inspirations from LaMelo ’ s “ Not from Here ” concept .
Source : Mindanao Times
COLUMN
PLDT Enterprise underscores advantages of IoT deployment in PH businesses
transparency , and security of internet-enabled devices . It is one of the innovations behind smart homes and smart cities , wherein cloud-connected devices are equipped with sensors and processors which can gather and transmit data for automation , remote monitoring and management to empower a more efficient and smarter way of life .
Such technology poses limitless possibilities to different sectors from manufacturing , health care , communications , transportation and logistics , to retail , agriculture , and finance .
PLDT Enterprise , the B2B arm of the country ’ s largest fully integrated telecommunications provider PLDT , highlights the advantages of deploying Internet of Things ( IoT ) technology in overcoming the impacts of the pandemic to local businesses .
Jojo Gendrano , FVP & Head for PLDT and Smart Enterprise , said that IoT technology has been increasingly relevant in allowing entrepreneurs to thrive in today ’ s dynamic business landscape , effectively addressing the challenges in the new normal .
“ As we continue to feel the effects of the pandemic , businesses need to be empowered by enabling a truly connected environment where they can overcome the challenges of distance and physical restrictions . We can do that through adopting technologies such as Internet of Things ,” said Gendrano .
IoT technology allows communication between machines through wired and wireless communication channels , enabling full control , visibility ,
“ Internet of Things deployment is much needed especially now when businesses are struggling with mobility and physical restrictions , limited manpower , system security issues , and reduced operations efficiency . Many organizations have been dealing with these , comprising their business productivity . This should not be the case because we can manage these difficulties through the right solutions and right technologies . We believe IoT can help solve these all at once ,” he said .
Recently , PLDT Enterprise launched its newest digital offering called the Internet of Possibilities by PLDT and Smart which aims to open up new possibilities for Internet of Things ( IoT ) applications and deployment among enterprises and consumers in the country .
It is a unified platform for the effective management of connectivity and usage of a multitude of connected IoT devices within enterprises . It seamlessly integrates existing business processes into a common , open platform for data and insights that can be used to open unlimited business growth opportunities to various industries .
Watch how PLDT and Smart ’ s Internet of Possibilities can build tomorrow ’ s smarter communities and cities here : https :// youtu . be / h5nsjRRc5IM
For more information , visit pldtenterprise . com .