2022 Member Guide 5-10-22 - Page 4

CONSUMER SNAPSHOT INITIATIVE
Understanding your customers ’ perception of the spa experience from this piece of research will ensure that your data-driven business decisions are consistently on-point .
SPA WORKFORCE STUDY
When it comes to recruiting and retention in a nearly fullemployment economy , this study provides real insight into what attracts people to careers in the spa industry , how best to motivate your employees and the most valued benefits to attract and retain your most valuable assets .
SNAPSHOT SURVEYS
Members participate in monthly Snapshot Surveys to stay on top of the latest trends and innovations pulsing throughout the industry . These surveys are topic-driven and offer tangible takeaways from other spa professionals .
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