2022 crazy GOOD Holiday Show and Trends | Page 71

SOOTHING REMEDIES As focus on immune health and overall wellness grows , bone broths have seen an increase in traction in retail stores for its myriad of health benefits . One of the benefits of bone broth is that it boosts immunity , making it perfect for the holiday season . Bone broth appeals to consumers since it can be enjoyed either as a food or beverage . Athletes and nutrition experts are fond of the product due to its source of protein . While bone broth has seen an increase , another category that is trending is soup . According to Mintel data , the soup market experienced extreme growth in 2020 through the pandemic . Products in this category linked with home cooking and wellness such as dry soups and broths continued to thrive in 2021 . While consumers are on a mission to eat healthier , they are also searching for soups that are affordable , contain natural ingredients , and have healthier sodium sources and premium packaging . KeHE supplier , Zoup , has created soups that focus on fresh-tasting soup and are packaged in sustainable glass jars .

FAST FACTS

The leading health focuses for​herbal supplements are ​cold , flu , and immune ​ formulas . Elderberry ​captures a top 5​ ingredient by sales rank ​for both natural and grocery retail .
Honey , a natural alternative to sugar is capitalizing on consumer interest in natural foods , according to Mintel .
As consumers return-to-office and adapt their ‘ normal ’ routine , brands should showcase stress relief and boosting immunity benefits to promote overall wellness .
A soothing remedy that also serves as a stress reliever is tea . As consumers seek drinks that will help with the common cold or immunity , tea can help maintain hydration and provide nutritional benefits . World Tea News reports that teas blending ingredients that consumers consider healthy , such as elderberry , are being sought out . KeHE supplier , Organic India , recently launched Immune Daily Tea , which formulates traditional wisdom and modern science to support true wellness . Rooted in Ayurveda , Tulsi Immune Daily Tea helps promote a healthy regimen , making it perfect for the holiday season . More soothing remedies available for purchase on KeHE CONNECT ® ! crazy GOOD TM Show & Trends Guide | Oct - Dec 2022 71