STAYING HEALTHY FOR THE HOLIDAYS
As consumers look for ways to improve their overall health , there has been an increased focus on mental health and physical well-being .
Throughout the holiday season , consumers look to maintain overall wellness and seek remedies that help them fight the common cold and flu . Consumers want immune supplements that allow them to stay healthy as they return to pre-pandemic activities and gatherings .
MAINTAIN OVERALL WELLNESS During seasonal changes , allergies , colds , and the flu are far more common . As COVID-19 restrictions start to relax , Kinsa reports forecast that the remainder of the season may reflect elevated illness activity through two forces in contention : 1 ) return to normal activities increase and 2 ) traditional seasonality , including the increase of outdoor activities . As we return to pre-pandemic activities , consumers are on the lookout for products that can optimize their health , such as hand sanitizers , facial tissues , soup , tea , and herbal supplements . Consumers want brands that support their goals of achieving good , overall health , along with convenient and affordable solutions . The leading health focus for herbal supplements is cold , flu , and immune formulas . Elderberry captures a top-five ingredient by sales rank for both natural and grocery retail . Mintel reports that vitamins still lead in immunity product launches , however , dairy , nutritional drinks , and snacks are emerging .
70 crazy GOOD TM Show & Trends Guide | Oct - Dec 2022