HOLIDAY ENTERTAINING
The holiday season is a joyful time for guests to get together , eat delicious food , and celebrate good times with one another .
The biggest part of a get-together is food . Entertaining guests this holiday season can be stressful , but it does not have to be ! By working with ingredients that are in demand , there is bound to be a treat that everyone will enjoy . To ensure that their guests are satisfied , consumers are on the lookout for better-for-you products that are nutritious and delicious for everyone to enjoy .
THE SNACK ATTACK While the snack space is a competitive industry , consumers are constantly looking for snacks they
24 crazy GOOD TM Show & Trends Guide | Oct - Dec 2022 can bring on the go . The trends driving category growth in salty snacks include keto , high protein , plant-based , permissible indulgence , functionality , familiar flavors , family size , as well as all-natural and healthier oils . Mintel data has reported that crackers have an advantage in the snack industry and those traditional offerings , such as saltine crackers , are holding strong in the cracker snack department , with 55 % of shoppers consuming saltine crackers in their household . Consumers are using crackers as options that pair well with breakfast and away from home occasions , while parents are more likely to reach for their kids ’ favorite crackers first . Familiar flavors such as sea salt and cheese continue to be favorites due to their simplicity . In fact , Mintel reports that 62 % of cracker consumers ranked cheese as their flavor interest . KeHE supplier , Green Mustache , focuses on