BAKING & CONFECTIONS
Mental health became a priority for consumers as part of their total well-being . Consumers that are baking more often are tied to higher states of emotion and mental well-being and are significantly more likely to be motivated by category innovation , with unique flavors and desserts being of the highest interest . Baking ingredients are projected to retain stronger gains than mixes . Mintel data reports that the US chocolate confectionery market is expected to rise 7 % in value over the next four years , while the gum and sugar confectionery market is expected to increase 4.8 % in value over the next four years .
Snacking on chocolate has increased during
COVID-19 , and while milk chocolate has been in high demand , having a range of flavors appeals to consumer segments as well . As consumers keep health in mind , brands that focus on clean ingredients , alternative sweeteners , low and no sugar , along with paleo and keto will appeal to shoppers as they search for their next confections and baking ingredients . KeHE supplier , Tazzy Candy , is a women-owned and operated confectionery company with a mission to provide better-for-you , zero sugar candy . Their lollipops are made with natural flavors and colors derived from fruit and vegetable juice . Their products are vegan , gluten-free , kosher , and made in the USA . Discover Tazzy Candy and more confection brands at the 2022 KeHE Holiday Show .
FAST FACTS
31 % of consumers are baking more often and plan to continue these habits post-pandemic .
Mintel reports that 46 % of consumers check food labels for sugar content in products , examining and taking into consideration the sugar and sweetener content when choosing food and drinks .
Mintel data reports that the US chocolate confectionery market is expected to rise 7 % in value over the next four years , while the gum and sugar confectionery market is expected to increase 4.8 % in value over the same time period .
228 crazy GOOD TM Show & Trends Guide | Oct - Dec 2022