THE SUGAR SPIKE
Throughout the pandemic , consumers were mindful of their health , but also were eager to experiment with new ingredients that were better for you and tasted great . Mintel data reports that sugar and sweetener sales rose dramatically during the pandemic , along with baking mix and ingredients . Consumers regard sugar as a commodity , however brand options play a pronounced role among sugar substitutes . Mintel reports that the promise of “ being better-for-you " differentiates branded options from competitive lower price point options like private label . 31 % of consumers are baking more often and plan to continue these habits post-pandemic .
ALTERNATIVE SWEETENERS
Believed to be a healthier choice than sugar , alternative sweeteners are a trending substitute as shoppers continue their pandemic-formed baking habits . In fact , Mintel reports that
46 % of consumers check food labels for sugar content , examining and taking into consideration the sugar and sweetener content when choosing food and drinks .
Many consumers with an interest in alternative sweeteners are younger consumers and sugar watchers . Due to the negative health ramifications of sugar , consumers are avoiding it and are searching for alternatives . A natural alternative to sugar that is capitalizing on consumer interest is honey . Sweeteners with nutritional promises that are better-for-you appeal to consumers and brands have responded by incorporating vitamin C , zinc , and fiber . crazy GOOD TM Show & Trends Guide | Oct - Dec 2022 227