INTRODUCING FRUIT SMOOTHIES AND COCKTAIL MIXERS FOR THE SOBER CURIOUS
Healthier lifestyles are also changing the way consumers drink .
Fruit smoothies are attracting consumers due to their low sugar content and meal replacement component , especially among the younger generation . According to Mintel reports , drinking fortified fruit juices and smoothies every day is a better alternative than taking supplements .
In addition to fruit smoothies , consumers are also turning to low-calorie options such as hard seltzers or mocktails . Sober curious is a trend that is increasing among Millennials as they look for lower-alcohol options . Younger drinkers also have an interest in novelty products and 31 percent of drinkers under the age of 34 say they would be interested to try new flavors .
As COVID kept consumers at home , consumers are looking to recreate cocktails or drinks they have enjoyed at a restaurant . This trend has significantly increased as consumers are on the lookout for easy-to-use cocktail mixers . KeHE supplier , Square One Organics ’ recent product launch , Organic Bloody Mary , contains great organic ingredients and mixers that are made with a higher juice content and lower sugar than other mixes on the market , making them a perfect partner for quick and easy natural cocktails . More trending products are available on the KeHE CONNECT ® platform during the 2022 KeHE Holiday Show !
FAST FACTS :
Consumers are now turning to low calorie options like hard seltzers or mocktails to focus on healthier lifestyles . Sober curious is a trend that is increasing with millennials , and they are looking for loweralcohol options .
Younger drinkers also have an interest in novelty products and 31 % of drinkers under the age of 34 say they would be interested in trying new flavors .
Mintel data shows that both Millennials and Gen Z consumers have a strong preference for cold coffee drinks , with 43 % of Millennials craving iced coffee , 26 % of Millennials craving cold brew , and 27 % of Millennials craving cold specialty coffee . These types of offerings are key to attracting these consumers .
184 crazy GOOD TM Show & Trends Guide | Oct - Dec 2022