RETURNING TO THE WORKFORCE AND STRESS RELIEF
Coffee and tea consumption has increased year over year , driven by away-from-home occasions . Mintel reports that as return-tooffice begins and consumers adapt to their ‘ normal ’ routine , consumers are seeking that ‘ third space ’ to refresh during the day . Many Millennials and Gen Z consumers will be returning to the office and will have a craving for coffee throughout the workday . Mintel data shows that both Millennials and Gen Z consumers have a strong preference for cold coffee drinks , with 43 % of Millennials craving iced coffee , 26 % of Millennials craving cold brew , and 27 % of Millennials craving cold specialty coffee . These types of offerings are key to attracting these consumers .
As consumers start returning to the office , they are seeking ingredients that provide immunity support , protein , extra caffeine and increased focus , along with prebiotics , collagen , CBD , and MCT oil . Tea brands are also popular as they highlight benefits such as stress relief and boosting immunity to promote health and wellness , which consumers crave with the stresses and uncertainty in the world right now . Mintel data reported that tea category sales rose 6.8 percent in 2020 . For those who are remote or consume these beverages at home , hot tea provides multiple benefits and continues to be a favorite by older women . Mintel data also shows that tea can appeal to men since it contains an energizing impact and heart health benefits , benefits that tend to be sought after by men . KeHE supplier , Rishi Tea ’ s newest flavor Pumpkin Spice Chai Tea , screams holiday season more than anything else . The pumpkin spice aroma is a delightful beverage that will give consumers that sense of ‘ refresh ’ they look for during this holiday season .
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