INNOVATION
Brands that are purpose-driven , contain high-quality ingredients , and are innovative are key factors that appeal to consumers .
DIVERSITY & INCLUSION IN THE MARKETPLACE
Diversity is an important concept for shoppers as they search for brands that they can connect with . Retailers are shifting strategies to include healthier options in the marketplace that are more ethnically diverse . Delivering cultural experience to consumers appeals to them through innovation and offers consumers diverse product options . The diversity in advertising also reflects consumer behavior . A study conducted in a Whole Foods Magazine reported that 38 percent of consumers are more likely to trust brands that demonstrate their commitment to diversity and inclusion in their marketing content .
The KeHE elevate™ program supports our retail partners by highlighting new and early-stage brands . Allowing for brands to reach their full potential and fulfil customer cravings , KeHE ’ s Category Management team works with each brand and acts as trusted advisors , educates brands on the evolving landscape , and works with them to reach more shelves nationwide .
KeHE elevate brands to watch out for are Fila Manila , Pizza Girl , & Else Nutrition . These brands contain products with an authentic taste from countries worldwide . Specific products to watch out for that create a new look and feel for consumers in the KeHE network are Filipino Adobe Sauce & Marinara from Fila Manila , the first clean-label Filipino food product that is also naturally vegan ; Organic Marinara Pasta Sauce from Pizza Girl , an Italian authentic and organic pasta sauce made with extra virgin olive oil , less fat , and no added sugar ; and Plant-Powered Super Cereal Banana from Else Nutrition , a nutrition drink with all the ingredients kids need to support growth and provide healthy calories .
KeHE supplier programs , CAREtrade ® and DIVERSEtrade ® both work with missionbased brands , and support women , minority , disabled , Veteran , and LGBTQ + certified suppliers to help them better navigate distribution , remove barriers , and increase opportunities for success . KeHE suppliers that are a part of the CAREtrade ® & DIVERSEtrade ® programs include but are not limited to , Heart Water , Chi ( powered by Imlakesh ), and B Nutty .
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