2021 | Page 14

14 ID Trends NAILBA
Financial information sought on social media
Reading other people ’ s reviews / comments on their agent ( s )
Financial products information / knowledge
2019 2020 2021
2019 2020 2021
61 %
62 %
62 %
62 %
59 % 61 %
Keeping in touch / talking with a financial professional
Discussing investment strategies with other people
2019 2020 2021
2019 2020 2021
40 % 45 %
44 %
36 % 41 %
43 %
Video / testimonials from real people on how financial products / services helped them
2019 2020 2021
Source : 2021 Insurance Barometer Study
24 %
25 %
24 %
Use of social media for financial topics
Facebook
2019
2020
2021
23 % 26 %
31 %
YouTube
2019
2020
2021
8 % 17 %
24 %
Instagram 2020 2021
11 % 19 %
Twitter
2020 2021
9 % 14 %
LinkedIn
2019
2020
2021
6 % 9 %
12 %
Investment / advice online forums
Yelp
2019
4 %
2020
5 %
2021
2019 2020 2021
4 %
4 %
4 %
7 %
Source : 2021 Insurance Barometer Study
Socially positioned well
Survey results suggest that social media and advertising continue to play a significant part when it comes to choosing an insurance professional or financial advisor . Television and social media advertising lead the way along with the importance of other people ’ s reviews on agents .