TECHNOLOGY
Application Program Interfaces ( APIs )
Unlocking the power of data
“ Some carriers are leading the way — and some BGAs as well — and the ones who get this right early on will have a huge advantage .”
Rick Hyde , Insured Connect
Sometimes when I ’ m trying to accomplish something on the Web , I ’ ll finish up a purchase or make a contact information change or something like that , and all goes absolutely smoothly . Sometimes I ’ m so surprised that I ’ ll actually say out loud to myself , “ Wow ! That was easy .”
Please know that I am not talking specifically about life insurance companies here ; I ’ m talking about online interactions in general . Sometimes it just seems easy and smooth .
But at other times , I feel like the people behind “ customer service ” have no clue what it ’ s like being their company ’ s customer . And I ’ ve started asking myself , “ How can the exact same experience be so easy and seamless with one company , and so difficult with another ?”
Charles K . Hirsch , CLU
President of Hirsch Communications Consulting , LLC , is a regular contributor to NAILBA ’ s Independent and Perspectives publications . As previous editor and publisher of Life Insurance Selling magazine , he also provides consulting services to the industry . Charles . K . Hirsch @ gmail . com
Rick Hyde President and Co-founder of Insured Connect
Clint Pidlubny Senior Director , B2B Integration & Enablement , Allianz Life
26 Perspectives Q2 2021