The proven philosophies that brought decades of success in the brokerage space may not be the same ones that bring victory in the new “ business as unusual ” world .
Decide not to decide is to decide
For years , one icon of American business boasted the tallest skyscraper on the planet , dominated the mail-order business , and scaled a thriving bricks and mortar operation . While some of their competitors were quick to adapt to the emergence of changing consumer habits and disruptive technologies , Sears was slow to respond . Over the last few decades , the company saw its empire decline , and in October 2018 , they filed for Chapter 11 bankruptcy . To paraphrase from Hemingway ’ s classic The Sun Also Rises , “( Sears ) went bankrupt gradually then suddenly .” Where Coach Saban and the owners of Play-Doh had fully embraced a Think Different approach , Sears was unable to effectively change its philosophy or pivot in time , and in failing to do so they have fallen into irrelevance .
“ Business as Unusual ” is here to stay . If your business is currently on top and you want to stay on top , learn to Think Different about your philosophy for the “ game ” while you are still winning . If there is a growing struggle as natural markets continue to be disrupted , Thinking Different may reveal a golden opportunity to pivot and bring value to the marketplace in a novel way . And none of us know exactly when this pandemic will cease to be a meaningful factor in our lives but Thinking Different helps in avoiding the harvest that complacency is sure to yield .
No doubt , the global pandemic brought with it many challenges . One of the hidden opportunities it provided though , was giving us more time to think — or better yet — to Think Different . Are we taking advantage ?
By INSURANCETECHNOLOGIES CHNOLOGIE
INSURANCE