Unexpected gains
Andy Albright : Our company moved up by 25 percent this past year during COVID-19 . But , some of us gained 15 percent weight too … both of those examples make us pause !
We refocused , worked on eating healthier and we did whatever we could to move around more ! Our team made a big decision that we were going to STICK to the basics since they worked so well during the pandemic . We didn ’ t lose sight of the task in front of us , which is helping people . That doesn ’ t change in 2021 . We are going to encourage those who suffered to keep pushing . As long as you keep fighting , you can succeed .
Sheryl Hickerson : Colin Powell once said , “ Perpetual optimism is a force multiplier ” and nothing could have been truer during the pandemic . The beauty of problems are the creative solutions that arise , and we are indebted for the variety of ways we could do our business creatively during and eventually after quarantine .
Silver lining
Kurt Fasen : As I reflect on our business and the impacts since the pandemic , I am very optimistic about the future for many reasons . First , the pandemic has raised public awareness around the need for risk protection . Both clients and advisors are having serious discussions regarding the impact a death could have on a family / business and they ’ re looking for ways to mitigate that risk with life insurance .
I am also pleased with the amount of progress the life insurance industry has made to make this process easier for both clients and advisors through digital platforms . Second , the anticipated changes in estate taxes have prompted many people to start talking with their advisors about ways to minimize taxes , again with life insurance . We are seeing clients take advantage of the low interest rate environment to leverage techniques like
ID 20 winners continued on page 14
Wholesalers who can function virtually are positioned well to help Advisors
capitalize on the increased consumer awareness for protection products .
Jeff Barker
Sylvia Gordon
President , Gordon Marketing
The entire Gordon Marketing family wishes to congratulate our inspirational leader , Sylvia Gordon , for winning NAILBA ’ s ID 20 Award .
Starting small in their home ’ s spare bedroom , Gordon Marketing has become one of the largest FMOs in the country . Our people make our business what it is , and we arm our agents with the tools they need to have fun and succeed .
Sylvia brings to the table her insights as a licensed attorney to agent contract negotiations , choice of entity , and mitigation of potential risks in the industry . She has sat on the boards for several Fortune 500 companies in her capacity as an FMO and currently leads and embraces all of us here at Gordon Marketing as part of her family .
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