2021 Global Maternity Intimate Wear Market Development Analysis Mar-2017

Global Maternity Intimate Wear Market 2017-2021
The Maternity Intimate Wear market report contains a comprehensive market and vendor landscape in
addition to a SWOT analysis of the key vendors for 2017-2021. The following companies are the key
players in the global maternity intimate wear market: Amoralia, Cake Maternity, Destination Maternity,
and Lamaze. Other Prominent Vendors in the market are Bella Materna, BELLY BANDIT, Hanesbrands,
Ingrid & Isabel, JoJo Maman Bébé, Mom & Me, Ripe, and Reitmans.
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Market Trend
The latest trend gaining momentum in the maternity intimate wear market is customization of product
portfolios and personalization at the individual level. As consumers' preferences in terms of style,
design, and comfort differ from one another, the demand for customized maternity intimate wear
globally is quite high. Comprehending the needs and changes in demand from different consumers,
many manufacturers have started introducing maternity intimate wear products with customized color,
size, or style. The growing trend of customization is, therefore, expected to drive the global maternity
intimate wear market during the forecast period.
Market Driver
One of the major drivers for maternity intimate wear market is expanding new markets. The rising
demand for maternity intimate wear from developing countries such as India and China (mainly
attributed to the high birth rates in these countries and the growing consumer awareness) is one of the
key drivers for the global maternity intimate wear market. Factors such as high birth rates and the
growing popularity of e-retailing have a positive impact on the growth of the maternity intimate wear
space in India.
Market Challenge
One of the major factors hindering the growth of maternity intimate wear market is concerns regarding
the best fit with online purchases. When it comes to intimate wear, most consumers prefer shopping
from physical stores rather than purchasing the products online, as the former provides consumers with
the option to try the products. The touch-and-feel factor also plays a major role in influencing purchase
decisions. While hosiery, socks, and other maternity intimate wear usually do not require a trial before
purchasing, other types of maternity intimate wear such as bras generally require a trial before
purchasing. Since online vendors do not provide this option, sales through this channel are low.
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Table of Contents of the Report
PART 01: Executive summary