SHOP LOCAL
Why Does It Matter
14
Where Your Dollars Go
?
Every year , on the third week of November , we go to our small businesses and take part in Small Business Saturday , a national call to consumers to shop at their local businesses . Whether it is buying a Christmas tree trinket or your favorite top at the
COMMERCE | 2021 P r o fi l e Magazine of the Stillwater Chamber of Commerce local boutique , each dollar you spend matters . What if , instead of only celebrating these entrepreneurs on one Saturday in the year , we sacrifice an ounce of convenience for a pound of spirit ?
According to the article , “ Are Small Businesses Still Popular with it all to effectively reach their intended audience . Listed below are
Americans ?” by Bridget Weston , 67 cents of every dollar spent easy tips to support local businesses : go back into the community . In addition , two-thirds of the 67
• Like their pages on social media + interact with them cents goes to the small business owner and their employees .
• Share their giveaways and deals It doesn ’ t stop there : the small business you shop at pushes 23 cents
• Leave positive reviews of every dollar back into other local businesses . Our dollars matter because they go straight to the community we spend them in ; it is • Tell your friends ! simply our choice to spend them locally or not .
These four tips take up a small amount of time and no money yet help build brand awareness and foster community for small
There are small things you can do without breaking into your wallet businesses . to support small business owners . As we know , social media ’ s inexpensive marketing tools make it simple for entrepreneurs who
Story by Emily Alexander do