STRATEGIC THEME 2
Promote the CDU mission through the CDU Advantage and student engagement .
Rationale
Every university stands for something , but not every university operates as if they do . While every institution has a mission statement , many of these statements are interchangeable , without regard for their implications on institutional behaviors and operations . Yet , we know that it is a hallmark of good organizational management to have a defined niche , one that responds to a unique need of society . Such a niche provides potential for competitive advantage and serves as a basis for institutional brand . A well-defined niche not only protects market share , it offers the power of product or service differentiation , a signature of excellence .
STRATEGIC GOAL 2 : CDU will be known as an institution with defining characteristics based on the CDU Advantage and student centeredness .
Recently , and more so with the implementation of the 2016-2020 Strategic Plan , CDU has undertaken additional strategic steps toward operationalizing its mission and translating it into a curricular experience for students and faculty . The establishment and adoption of the CDU Advantage provide curricular opportunity to unify and integrate fundamental knowledge across all its disciplines . To this end , every CDU student is expected to have had at least a rudimentary exposure to Research , Social Justice , Diversity and Inclusion , Global Experience , Community Engagement , and Health Policy . The ultimate aim of the CDU Advantage is to equip CDU students with knowledge and skills that transform them into effective leaders , advocates and activists for health equity for the underserved , underresourced communities of South Los Angeles and beyond .
The introduction of the CDU Advantage is only the first step . In the next five years , CDU must ensure full integration and implementation of the curricular experience at every stage of its offering . Students must see that the curricular experience is truly transformative in their lives . Beyond the curricular experience , CDU must be known as a truly student-centered campus — where all students are known , welcomed and affirmed ; and where superior student support services are offered . Also , beyond marketing materials and strategies that should draw attention and differentiate the institution , alums and current students should find it easy to attest to its unique advantage .
Strategic Objective 1 : Integrate the CDU Advantage throughout curricular experiences and research activities for both students and faculty .
Strategic Objective 2 : Improve student satisfaction and success by implementing comprehensive student support services , especially for undergraduate students .
Strategic Objective 3 : Increase institutional aid commensurate with enrollment growth and student needs .
Strategic Objective 4 : Enhance student engagement through local to global experience and community services .
Strategic Objective 5 : Expand and invest in a marketing strategy that brands CDU on the basis of the CDU Advantage and Mission .
Strategic Objective 6 : Provide excellent education and preparation for professional certification , licensure , and practice .
CDU 2021-2026 STRATEGIC PLAN | PG . 12