Printed : 08 / 12 / 2021
Program Code 101043DM
Marketing is changing rapidly in a world where technological advances are made on a daily basis . Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology . As a graduate of Digital Marketing you will gain valuable insights into online marketing strategies , content development , analyzing metrics , and how all this �ts into your integrated marketing plan . Social media , mobile devices , and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign . Careers may include digital marketing coordinator , social media specialist , community manager , online content coordinator , e-commerce marketing specialist and digital marketing analyst .
Curriculum : Students following the study plan below will complete the Marketing-Digital Marketing Emphasis associate degree in the number of semesters shown .
First Semester
10-890-101 College 101 10-104-110 Marketing Principles 10-104-182 Personal Brand-Development 10-104-124 Marketing Presentations 10-104-101 Selling Principles 10-103-131 Micro : Excel-Intro 10-801-136 English Composition 1 Semester Total
1 3 2 1 3 1 3 14
Second Semester
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This program is offered at :
Green Bay
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All credits from the following technical diploma ( s ) apply toward this degree :
Digital Marketing Technical Diploma ; 311045
All credits from the following certi�cate ( s ) apply toward this associate degree :
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10-804-134 Mathematical Reasoning 10-104-107 Marketing Comm-Integrated 10-104-176 Consumer Behavior 10-104-191 Customer Service 10-801-196 Oral / Interpersonal Comm 10-809-198 Intro to Psychology Semester Total |
3 3 3 3 3 3 18 |
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Digital Marketing Certi�cate ; 9010410
Customer Service , 901049
Some credits from the following certi�cate ( s ) apply toward this associate degree :
Promotions & Event Marketing , 901047
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Third Semester
10-104-119 Social Media Marketing 10-105-103 Career Preparation 10-101-106 Accounting-for Non-Accountants 10-809-166 Intro to Ethics : Theory & App 10-809-195 Economics 10-104-198 Market Research & Info Mgmt Semester Total
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3 1 3 3 3 3 16 |
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Social Media Design , 901115 |
Fourth Semester |
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10-809-172 Intro to Diversity Studies 10-104-125 Event Marketing 10-104-199 Marketing Career Experience 10-104-172 Digital Marketing 10-104-175 Mobile Marketing 10-104-174 Marketing Analytics 10-104-183 Personal Brand-Portfolio Semester Total |
3 3 2 3 3 3 1 18 |
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Total Credits |
66 |
Curriculum Note : The credit for 10-890-101 , College 101 is an Institutional Requirement for graduation . Consequently , it is not part of the program requirements , but must be passed with a C or better .
10-890-101 COLLEGE 101 ... Students will utilize digital tools and resources to assess , explore , practice , apply , and evaluate both employability and learning skills . By establishing NWTC cultural values as hallmarks of success in academic , career , and personal settings the course encourages re�ective , personalized development of a growth mindset and emphasizes the importance of making wise choices . To maximize the return on investment , students should take this course in their �rst semester as it identi�es key expectations ( hidden rules ) of higher learning and professional employment . Course Typically Offered : Summer / Fall / Spring
10-104-110 MARKETING PRINCIPLES ... marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning .
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