PLAN DEVELOPMENT
EXECUTIVE SUMMARY
The Tourism Master Plan was informed and developed through a five-phase process. The first phase began in late 2018 once funding was confirmed, then the Whistler Centre of Sustainability was hired and began by transitioning the local industry collaborative into an official TMP Task Force.
The five-phase process was:
SETTING THE STAGE WHERE ARE WE NOW? WHERE DO WE WANT TO BE / GO? HOW WILL WE GET THERE? WRITING AND SHARING THE PLAN
INSIGHTS
Throughout this document a variety of observations, understandings, perspectives, facts and annotations are included. Whether concluded from industry research, local interpretations, TMP survey results or other, these notes provide context that aid in this Plan’ s evolution and development.
The gathering and incorporation of input from the tourism sector and community was critical for the development of an informed plan that consists of a Vision, Mission, Guiding Principles, Focus Areas, Strategic Directions and Actions List. While the long-term commitment, support and energy of the TMP Champion Group will ensure a lasting, relevant and successful plan is implemented and able to adapt to current and future challenges and opportunities over time. The following document details the five phases, their outcomes and the next steps moving forward.
A NEW VISION FOR TOURISM IN FERNIE
Through the planning process the TMP Task Force developed and then refined a tourism vision, mission and guiding principles informed by the engagement with the community, business and tourism stakeholders. They are as follows:
Our Tourism Vision A vibrant and sustainable tourism destination built on respect, collaboration and authenticity.
We Have A Mission To Work together to manage and grow tourism sustainably for the betterment of our community and our visitors.
Together We Are Stronger Businesses Thrive Sustainably
Guiding Principles A Respected Natural Environment Authenticity Grounds Us
Benefiting the Whole Balance Sustains Us
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