2020 Tourism Fernie Master Plan 2020 | Page 46

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EVALUATING & ADAPTING

TRACKING PROGRESS & ADJUSTING WHEN NEEDED

Monitoring and evaluating progress toward( or away from) the TMP goals is essential to provide transparency, inform decision-making and enable continuous improvement.

Monitoring is the process of gathering data linked to the Tourism Master Plan goals.

Evaluation is the process of reviewing monitored data, gathering insights, assessing progress and refocusing efforts.

Ongoing, consistent and reliable monitoring and evaluation provides the community with a number of essential functions and benefits, including:

• Informing decision-making throughout the community;

• Informing action planning;

• Ensuring transparency and accountability to community stakeholders;

• Engaging businesses, residents and visitors in the journey toward the goals by providing meaningful and timely information in an interactive way.

Monitoring, evaluating and reporting should be done at least on an annual basis, and comprise the steps in the diagram. The indicators help to monitor both the goals and the steps or process to achieve those goals.

Monitoring the actions: Includes tracking whether the actions are being considered, accepted and implemented as discussed. Every action has a‘ progress tracking’ column in the detailed action excel sheet. This tool can be used during the semi-annual working group check in meetings.

Table Sample Action:

STRATEGIC DIRECTION ACTION / PROJECT LEAD PARTNERS PROGRESS STATUS

NOTES NEXT STEPS