2020 Tourism Fernie Master Plan 2020 | Page 3

CONTENTS
TMP Contact Details:
Jikke Gyorki, Executive Officer Tourism Fernie Ph: 250-423-2037 jikke @ tourismfernie. com
ACKNOWLEDGEMENTS
2
KTUNAXA CREATION STORY
4
EXECUTIVE SUMMARY
6
ABOUT FERNIE, BC
10
TMP PURPOSE & PROCESS
11
SITUATIONAL ANALYSIS & KEY INSIGHTS
14
SUMMARY OF COMMUNITY & INDUSTRY INPUT
29
OUR VISION & GUIDING PRINCIPLES
35
OUR FOCUS AREAS & GOALS
37
STRATEGIC DIRECTIONS & ACTIONS
38
IMPLEMENTATION
40
EVALUATING & ADAPTING
46
APPENDIX
49
ACTIONS LIST
Document Image Credits:
Vince Mo Matt Kuhn Nick Nault Kyle Hamilton Raven Eye Photo Jeff Bartlett Mike Cotton Destination BC Kari Medig FWA Island Lake Lodge / Mike McPhee Fernie Alpine Resort Jeremy Koreski Andy Cochrane Canyon Rafting Mountain High Adventures Henry Georgi Matt Glastonbury Eva Grace Mark Shannon Jikke Gyorki Weir Boondocking Will Barbour