STRUCTURING THE TMP
TOURISM MASTER PLAN PURPOSE & PROCESS
The Tourism Master Plan Vision, Mission and Guiding Principles set the highest-level direction. Focus Areas follow, each with a goal describing outcomes with a 10-year projection. These Focus Areas are aligned to reflect the breadth of a Tourism Master Plan and a destination development and management approach.
Following the focus area goals are the Strategic Directions that represent broad priorities to guide specific actions over the next 2-5 years from 2020-2025. Actions or projects are the main element of a Tourism Master Plan and are prioritized and become the responsibility of a lead implementing organization and network of supporting organizations.
The final stage of the Tourism Master Plan instigated the transition and evolution of the TMP Task Force to the TMP Champion Group that maintains similar representation and expands where needed to ensure an adequate mix of implementing organizations, decision makers and oversight. In addition to championing the TMP, evaluating progress and adapting the plan, this group would also support the planning and implementation of the City of Fernie RMI Resort Development Strategy. Further details on page 39.
VISION • MISSION • GUIDING PRINCIPLES
FOCUS AREAS & GOALS 2020-2030
COVID 19
BC went into Phase 2 of the Restart Plan in mid / late May which allowed for restaurants, retailers, attractions, spas and others to reopen under enhanced safety protocols.
Accommodators, if open, were only still able to accept essential travelers.
Phase 3 was critical for the tourism sector, when some travel would be permitted.
Industry was hoping to retain as much of the summer tourism season as possible and avoid businesses from potential bankruptcy.
Phase 3 started June 24, 2020. This gave hope to Fernie’ s economy.
STRATEGIC DIRECTION 2020-2025
ACTIONS
IMPLEMENTATION EVALUATION & ADAPTING
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