TMP PURPOSE & PROCESS
TOURISM MASTER PLAN PURPOSE & PROCESS
The growth in tourism, as further detailed within the Situational Analysis on page 15, has brought outside revenues into the community and many diverse opportunities. These along with the challenges that growth can bring instigated the need to develop a guiding document and action plan for the future of Fernie’ s tourism economy.
Fernie is also exposed to a variety of global tourism trends and external threats such as increasing competition, changing demographics, mobile technology, climate change, state of neighbouring economies, conflicting land use pressures and more.
The purpose of a Tourism Master Plan is to ensure the long-term success of tourism in Fernie. To achieve this, the TMP includes long-term development framework for tourism that guides tourism development in a coordinated and forward-looking way. This TMP takes stock of the current state of affairs and provides a vision, goals, and strategies to guide more specific actions. The TMP is a living document that needs to remain flexible and up-to-date in order to adapt to changes( including trends) that may arise within the environment( social, cultural, environmental, and economic). The Fernie TMP planning process was undertaken in collaboration with stakeholders and significant engagement with the community. This TMP will serve as a guide to improving tourism in Fernie as well as the role organizations will play.
The Process:
SETTING THE STAGE:
Understanding the scope
Personal insights Working together
WHERE WE ARE NOW:
Current & future markets Tourism inventory & gaps
Understand Macro Trends
Understand capacity for tourism
Community perspectives
WHERE WE WANT TO GO / BE:
Articulating a vision Determining goals
Measure of success
HOW WE WILL GET THERE:
Articulating key insights from research
Develop and assess strategies and actions
Articulate an implementation plan
Develop an evaluation approach
WRITING AND SHARING THE PLAN:
Combine pieces into one document
Develop supportive communication tools
Distribute the final plan
COVID 19
Through spring 2020 industry organizations such as the Fernie Chamber of Commerce and Tourism Fernie worked hard to engage with and support local businesses.
International, including USA, travel stopped, and only essential travel was permitted in any direction. Any seasonal employees in Fernie had left to return home.
By May 1st more than 2,100 British Columbians tested positive for COVID-19 and more than 100 people died.
The BC Government developed the BC Restart Plan in late spring to provide guidelines for communities and businesses to reopen or increase operations in a safe manner. The importance of economic recovery was evident along with keeping the‘ curve flattened’.
Community roles
Marketing approaches & targets
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