2020_Summer_Fall_Winter_Digital - Page 48

Poinsettias

The Holiday Plant
Making up 80 % of all potted plant sales during the winter holiday season , poinsettias are the big flowering hit for Christmas ! According to the U . S . Department of Agriculture National Agriculture Statistics Service , in 2014 there were over 33 million poinsettias sold in the U . S . alone , which makes it still the # 1 selling potted flowering plant in the country . This makes it extremely important for retailers to have a visibly distinct poinsettia that sets them apart in an ever-growing and changing poinsettia market .
At Lucas , we keep our eye on this ever-changing market by growing close to 200 different varieties in our young plant program combined with regular trials of all new introductions from the leading poinsettia breeders . This helps us to choose the varieties that will give our customers the most spectacular colors and best growth habits .
Selected for their uniqueness , vibrancy and consistency , our poinsettias will give you the edge on the competition . Careful attention is paid to light levels , calcium levels , spacing and growth regulation to ensure proper flowering time , strong branches , full , well-balanced plants and strong root systems .
Novelties are a great way to differentiate you from the competition and add profit to your winter sales . Ruby Frost , from Syngenta Flowers , is a unique , eye-catching novelty that is great for the early season market . Red Glitter has become our # 3 seller , behind traditional red and white , thanks to its brick red bracts with bold white flecks and markings . Winter Rose Red with its unique , incurred leaves and bracts , gives off a sophisticated look that makes it popular as centerpieces for celebrations . Be sure to order the novelties early as they tend to sell out very fast .
Poinsettias The Holiday Plant Making up 80% of all potted plant sales during the winter holiday season, poinsettias are the big flowering hit for Christmas! According to the U.S. Department of Agriculture National Agriculture Statistics Service, in 2014 there were over 33 million poinsettias sold in the U.S. alone, which makes it still the #1 selling potted flowering plant in the country. This makes it extremely important for retailers to have a visibly distinct poinsettia that sets them apart in an ever-growing and changing poinsettia market. At Lucas, we keep our eye on this ever-changing market by growing close to 200 different varieties in our young plant program combined with regular trials of all new introductions from the leading poinsettia breeders. This helps us to choose the varieties that will give our customers the most spectacular colors and best growth habits. Selected for their uniqueness, vibrancy and consistency, our poinsettias will give you the edge on the competition. Careful attention is paid to light levels, calcium levels, spacing and growth regulation to ensure proper flowering time, strong branches, full, well-balanced plants and strong root systems. Novelties are a great way to differentiate you from the competition and add profit to your winter sales. Ruby Frost, from Syngenta Flowers, is a unique, eye-catching novelty that is great for the early season market. Red Glitter has become our #3 seller, behind traditional red and white, thanks to its brick red bracts with bold white flecks and markings. Winter Rose Red with its unique, incurred leaves and bracts, gives off a sophisticated look that makes it popular as centerpieces for celebrations. Be sure to order the novelties early as they tend to sell out very fast.