2020 itSMF Conference Prospectus 2020 Conference Prospectus | Page 7

Promotion: Promotion for Service Management 2020 will maximise visibility and incorporate comprehensive cross-channel marketing including: • Your presence as a partner at the Conference will confirm your company’s position as an industry leader to a large captive audience of national and International ITSM professionals, representing a huge range of Australia’s leading businesses. • An easy to navigate conference website with partner logos and information directly in front of all visitors. Website traffic will be boosted through ongoing digital and social media campaigns. • Digital and postal direct mail campaigns, utilising both it SMF Australia and Conference organiser, The Association Specialists, extensive databases, as well as those of partner organisations and associations. • Media partnerships with industry-related media outlets, bloggers and associations, such as the CIO and Computerworld magazines. • A “word-of-mouth” network sparked from the team of volunteer reviewers, who will spread the word through their personal connections with meetup groups, enterprise, and government.