SPECIAL PROMOTIONAL SECTION
GREATER SACRAMENTO
C O M M U N
I T Y
P A R T N E R S
Roseville Electric Utility
RELIABILITY FOR ROSEVILLE
Roseville Electric Utility provides
reliable electric service to residents and businesses even through public safety power shutoffs , the preemptive shutoff of power under high fire risk conditions , and Flex Alerts , which call on customers to voluntarily conserve electricity during peak hours , and the COVID-19 pandemic . Thanks to its unique structure , Roseville Electric is particularly well positioned to minimize the impact of these challenges on customers .
“ Unlike some nearby cities , Roseville has no high fire threat within our service territory ,” says Michelle Bertolino , Roseville Electric Utility director . “ Also , we receive power from our own generation resources and don ’ t rely on PG & E to provide electricity . Our Roseville Energy Park , now in its 12th year , provides Roseville with greater flexibility to meet demand and manage costs .” With municipal power , decisions , actions and rate making happen locally . As a community-owned utility , Roseville Electric rates are 35-38 percent lower than its neighboring investor-owned utility .
“ Having all utility infrastructure — water , wastewater , recycled water , solid waste and electricity — under one integrated utility service allows us to be more innovative and cost-efficient because we can manage each utility service in-house and find synergies to promote innovation , sustainability and reliability ,” says Bertolino . An essential service during the pandemic , Roseville Electric balances the safety of staff and community with service to keep Roseville ’ s power on . To assist customers facing financial hardship , it has created programs for residents and businesses , including the Electric Residential Relief Program that provides a one-time bill credit for income-qualified residents and Reopen Energy Smart , which are enhanced energy-efficiency rebates for commercial customers .
“ With the electric utility industry ’ s everincreasing technology and increased legislative and regulatory mandates , we are constantly transforming to best serve customers in the most efficient , reliable and cost-effective way possible ,” Bertolino says .
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We are constantly transforming to best serve customers in the most efficient , reliable and costeffective way possible .
— MICHELLE BERTOLINO
DIRECTOR | ROSEVILLE ELECTRIC UTILITY
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2090 Hilltop Circle Roseville , CA 95678
SPONSORED PROFILE www . roseville . ca . us
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